Chinese Internet medical Hard Circle doctor

With the development of mobile medicine, all the capital poured in, intent to create the next Internet boom again. However, the essence of medical care is the service of doctors. As a result, most startups focus their attention on the doctor's resources after they have been injected with capital. At this stage, companies are competing for the quantity and quality of their own doctors, hoping to pass on to the market their own more advantageous resources to attract users and investors. To be fair, China's Internet health care is far from the outbreak stage, the core reason is the lack of policy and market promotion. When the whole market is not strong enough, relying on the force of capital can only accelerate the distortion of the whole market, rather than allow the market to develop. However, China's health reform has entered a critical juncture, and market reforms are at a turning point. Once the floodgates of policy are opened, the whole market will truly enter a period of rapid development. So, now the big money into more intentions can only be in advance layout, in order to after several years of suffering after the real access to the market. In the short to medium term, the Internet medical start-up companies will face more brutal competition, many companies are difficult to survive the first three years. The brutal competition is not between the peers, but the external market squeeze. Because of the ambiguous policy and the low recognition of the market, the development of the whole Internet medical industry will be more a game of running with oneself. And in this game, who can really do a good service who will win. Therefore, doctor resources are indeed the most critical but also the most difficult part. China's medical services are a complex market in which the Big Mac's public hospitals control most of the resources and have more than half the users. Other small hospitals and primary care have long faced a state of not having enough to eat. The background to this situation is complex and it is difficult to radically change it in the short term. Therefore, in the face of such a market, how to really effectively put the doctors in the circle is a big challenge. Because of the large volume of business, doctors in large hospitals are very busy every day, but also in the treatment and future promotion of space and other aspects have a better guarantee. This doomed them to be only minor participants in Internet medicine, more in the offline interaction, such as registration, telephone exchange or a small amount of telemedicine. Doctors in big hospitals don't have much incentive to take part in Internet health care because it doesn't bring them more income. In addition to promoting themselves to attract more patients, many doctors do not care about the development of Internet health care. And small hospital doctors are different, they actively participate in the development of Internet health care, as a channel for income. Although small hospital doctors also want to use the Internet to open their own popularity, like doctors in big hospitals to attract patients, but Chinese patients do not eat this set. They want to be consulted on the internet is a famous doctor, because this is their usual contact. But the doctors are mainly concentrated in the big hospitals, they do not have a big gap between online and offline prices, and the online consultation face a lot of uncertainty risks, but may damage theirReputation。 It's better to look online than to see a doctor online anyway. Therefore, in addition to the need to market marketing to participate in the Internet medical care, it is difficult to truly provide users with valuable services. In this kind of user demand and actual supply completely mismatch premise, it is difficult to truly online to meet the needs of users. Doctors in the United States have been forced to use the Internet for medical reasons, spurred by policy. Under the US Parity Act, federal Medicare pays for hospitals and doctors no longer by the number of times, but by the value of treatment. Doctors and hospitals will be punished by Medicare when the patient is hospitalized again in a short period of time and the rate of return to a doctor is a percentage. In order to prevent and control the patient's condition, doctors in the United States used remote interrogation and remote monitoring. Therefore, as the most effective means of medical control, Internet medical care in the United States to achieve rapid development of the natural. The Chinese market does not see any relevant stimulus. Chinese doctors are mainly relying on medicine, the core of medicine, rather than the diagnosis and treatment itself. Doctors joining the Internet Medical Service is more of an increase in income, or want to be able to eventually import users to the offline outpatient. On the whole, doctors regard the C-terminal Internet as a means of promotion and marketing. However, on the B-side of the business, Internet medical care can objectively help the hospital internally solve the problem of efficiency and communication to reduce internal costs. However, the essence of Internet medicine is the effective auxiliary tool of medical control fee, not only superficial promotion and hospital internal informatization. Therefore, the intrinsic core value of Internet medical care and the logic of Chinese market have inherent deviation. Therefore, China's Internet medical needs to make rapid progress, the real let the doctor join in to become the provider of network services, it is necessary to wait for the policy of medical control fees as the main indicator of the doctor's income. But it will face huge policy and market uncertainty.