Chinese ipad: Why does Lenovo invest E-People

"The ipad reading is really cool!" "April 6, just with the new hand of the ipad read the Adventures of Winnie the Pooh Fang excited."　　In his view, although the use of WiFi and other features slightly rough, but the ipad's reading function, has gone beyond the so-called "paper-like reading." "The white paper, the picture lifelike, the text is clear and cordial." Gently flip, it is clear to see the page with the flip of the fingers and curl, but also revealing the traces of the back text, soft and wonderful. Such a magical feeling is far from being comparable to the Kindle reader.　　"Fang evaluation way. The idea that Mr Jobs wants to pry the Kindle's electronic reading market through multi-function terminals is not far away.　　In fact, there is more than Chowa the idea of a person, its "fans" Fang is one of the Technology Co., Ltd. (abbreviation: one person) is a. 2005, once in good record star as senior executive Fang and other people in Shenzhen set up a one. At first, their idea is simple-many business people have the habit of taking notes, but the notebook search inconvenient, and easy to lose, if the development of a handwritten electronic notebook, it can better meet the requirements of business people. According to their assumption, this product needs to have the function, characteristics are not complex: portable, so the size to 6-9 inches, switch machine convenient, want to use, handwriting powerful, long standby time.　　In their view, such a product, reasonable development cycle should be within a year, optimistic judgment, the market size of around 2 billion. In fact, one person of the team "want to do an electronic notepad" concept, and Hanwang technology chairman of the idea of Liu, the difference is that in 2006 after a visit to CES exhibition, found that electronic ink technology, Liu decided to their own notepad "do subtraction",　　Finally made the Kindle route based on the E-ink technology of professional e-readers, and one is in constant discussion, to his notepad to do an "addition."　　In Fang's view, one person of the development path, like a famous story: a person to steal rope, the result of a cow. Finally, from development to molding, this "e-person e-Ben" products in the amount of prenatal total spent 4 years, the cumulative investment of more than tens of millions of yuan.　　When it was mass-produced in 2009, the product had become a business terminal with a set of notes, Internet, reading, video, music, games, and other functions. 2009, Lenovo Investment (Legend capital) One person, this is Lenovo investment for the first time, but also the only time in the product of the hand (note: is not open the mold under the premise, according to the product appearance drawings or structural drawings first made one or several, Use to check the appearance or structure of the rationality of the functional model phase of the project to decisively invest. According to Fang, now, into the mass production phase of "E-man E"has completed 10,000 copies of sales, and in this year to enter the channel laying and marketing stage."　　There is no e-ink technology, there is no large amount of books resources, can not be long standby for one months, these, do not hinder this 7-inch multi-function terminal, in addition to the reading function, with the Han Wang and other electronic readers together, the competition for the broad sense of the electronic reading market. Previously, this simple terminal, has added the Internet function and email function, "bookshelf" is one of the team for "e person e This" added the third main function. In the view of the management team, the rage of netbooks and the best-selling BlackBerry have proved the importance of Internet and email to business people. In the ongoing revision of the design, grinding the product stage of 2008, one of the team felt the Kindle triggered by the electronic reader boom, they found that reading function, naturally, with their own "notepad" interface, even please Korea Industrial Design Association president, M.I Design company President Wen Zhun The appearance of e-people is quite similar to e-readers.　　For the reading function, the team has a "bookshelf" name. With the reading function to match the corresponding content, coupled with video, music and other functions of the gradual increase, one of the team realized the importance of adding a resource platform for its terminals.　　Thus, in 2009, Zeng Ren Lenovo Software division general manager, aol-Lenovo Joint venture company technology and Billing operations director of Fang joined a one-person team, responsible for the construction of the online platform. To build the content platform, it is unavoidable to deal with the book publishing house, traditional media. At present, one person on the platform, already has more than 1000 of the free book resources available for pre-installed and download, most of them are some management books, and with Yue Read network cooperation, each month regularly provide 600 of the magazine updates. In Fang's opinion, for business people suffering from information anxiety, the need for reading newspapers and magazines is greater than the demand for books. On the platform of "e-person e-book", books and magazines are priced by copyright owners, and one person is divided into half.　　At present, Fang also received a sweet potato network and other platforms cooperation invitation, but because of format, technical reasons, such cooperation has not yet begun. Even in 2010, when the E-book market was booming, Fang was reluctant to label "E-Man e-books", which looked like E-books, with E-readers.　　In his view, the international popular e-books are using ARM5 chip, and one of the use of the ARM11 chip, only as a reading terminal, hardware does not require such a strong function. "Reading is far from all the functionality that E people want to achieve, but a ' standard configuration '."　　"Fang said. Fang for the calm of the electronic reading craze, based on the single function terminal and multi-function Terminal Contest, in his view, mobile Internet equipment as a multi-functional electronic equipment, internet, mail, entertainment function is necessary, and the E-book function has gradually become a standard configuration. However, in terms of reading, it andThe use of E-ink technology of E-books compared to the latter is not so soft and save electricity, but also has a new characteristics, such as no need to play a flashlight reading, quick browsing, fast operation, support the format is relatively richer.　　In other words, in the whole and a recruit fresh PK, side more optimistic about the ipad, such as the full multi-functional terminal. "Think about what you're going to do when you go out and you have a cell phone in your pocket." May not be a bunch of electronic products, but a terminal, and then to fine division, is two, a more partial business, one is biased entertainment. "Fang said.