Chinese local marketing is becoming mature in competition

Chinese local marketing is becoming mature in competition

Cheung

The annual "China Outstanding Marketing Award Finals" has been the curtain, the Shenzhou car rental, Everbright Bank, the public, Bank of Communications, Siemens, Lovol, China Ping ' an and other 12 enterprises won the Gold and Silver Bronze award.

The "China Outstanding Marketing Award", co-sponsored by the Economic Observer and the Hong Kong Management Association, is the most important competition in the domestic marketing field, has successfully held 11 sessions since 2003, has had the far-reaching influence in the Chinese marketing market, has become the world top enterprise and the local independent brand marketing plan competition Platform, Whether it is to improve sales professional standards, or to establish a rational, healthy, scientific marketing system in China, has a huge impetus.

After the reform and opening-up, Chinese enterprises went to market and went abroad, and gradually deepened their knowledge of marketing in the fierce market competition. Faced with the strong marketing ability of multinational enterprises, Chinese enterprises are not outdone, and constantly improve their marketing level. In the Chinese market, multinational enterprises and local enterprises compete with each other, also face many new marketing issues. For example, the high-end brand in the face of price-oriented Chinese consumers, is the value of war, or price war? Another example, world-renowned brands, how to establish a household name in the Chinese market reputation, the product to the hearts of consumers?

From this year's "China Outstanding Marketing Award" of the award-winning enterprises, Siemens and the public are world-renowned brands, in the course of this competition has not been taken lightly, from the planning of marketing plans to the activities of the step-by-step in-depth, have invested enormous human and material resources.

In the Chinese market, the Hundred years old shop Siemens home appliances marketing capacity has not been a problem, marketing network has been paved to the heart of the public, but, Siemens home appliances this year to participate in marketing programs, but still face a new topic. A prestigious international brand in the Chinese market, how to continue its brand image, in the future to cultivate potential consumer groups, you must be creative and outstanding marketing strategy, open up new consumer markets, to win new consumer groups. Siemens Home Appliance's watercress Mini station operation Case won the "China Outstanding Marketing Award", not only because of its annual coverage of more than 10 million people's influence, but also lies in its ingenuity positioning, meticulous and seamless operation design and the impact on the entire potential consumer groups radiation.

As an international high-end brand, Siemens home appliances are the most direct consumers are still more than 35 years of high income groups. However, Siemens is also aware that the definition of high-income groups is changing with the overall development of China's society and economy. As the representative of the younger generation, is entering the career and the rapid rise of life, to become a new batch of highly educated high-quality consumer representatives. The Chinese market has gradually become the mainstream purchasing power, and access to this part of the consumer recognition will become the backbone of the future development of Siemens.

In the Chinese market, Siemens home appliances are still targeted at high-end consumers, mainly for the 35-Year-old high-income consumer groups. Starting with exploring potential consumer groups, Siemens home Appliances marketing program, Success lies in: First, the marketing concept of novelty, the Siemens innovative, dynamic, interesting brand connotation and the pursuit of "new trend", "new taste" of the concept of life organically combined; the second is the activity of creative unique, through the sun fridge paste, Kitchen electric DIY design, such as a series of marketing activities, to embed the German culture of Siemens home appliances into the ideological consciousness of China's new generation consumer groups; third, the transmission of the carrier to force, Siemens home Appliances marketing Campaign Choice watercress This platform as a carrier, with the strong resources of watercress, in a very short period of time, To the tens of millions of fans into the Siemens brand of the cognitive process, and to stimulate the bean friends of high quality design enthusiasm, reached 42 to dial a heavy, smooth and silent Nirvana.

Business Marketing is a science, but also an art. "China's outstanding Marketing Award" to the spread of sound as an intangible marketing, foreign and Chinese brands are surprisingly recruit, and constantly introduce innovative marketing strategies, and constantly create successful management model and experience, for the development of local marketing market in China.