Chinese-made film Spring Festival files difficult to enemy New Year files animation together remake Classic

Spring Festival file and "the most powerful event" of the actors, like many, but the essence of similar Chinese people will be two annual "year", one is New Year's Day, one is the Spring festival. In the Chinese film market is unusually hot today, the Lunar New Year file has become the most commercial value of the schedule, and as the renewal of the year file, the Spring Festival schedule is also more and more by the large business attention.　　The Spring Festival in 2011 brought together the "New Shaolin Temple", "Pleasant goat and gray wolf" Rabbit, "the Old Master" "Panda Story" "Martial Arts and legends" "quit smoking does not stop drinking" "I Know Woman Heart" "Magic Man" "The Strongest happiness things" and other 10 dozen domestic films, the film Smoke. Spring Festival no one dares to try the water large production to see the spring Festival screening of the film catalogue, its type arrangement and festivals of cultural traditions are closely related. And the lunar pillars "Zhao orphan" "Let Bullets Fly" "non-Prudential Don't disturb 2" of the different, spring Festival stalls almost no so-called "commercial blockbuster" screening, which is mostly due to the Chinese people over the Spring festival accustomed to family reunion, visit relatives and friends, rather than go into the dim light of the movie theater worry, Naturally no one dares to risk the use of a large film to test water.　　Except for the slightly higher cost of the new Shaolin Temple, the rest of the film is kept within 50 million yuan, which is not unwise in terms of ROI. Chinese people celebrate the festive and peaceful atmosphere of the festival, but also make the different characteristics of the comedy film is the most popular film type. Classic return of the "martial Arts", the Hong Kong star of the "Strongest happiness", Ghost Horse parody of the "Magic Hero", homemade cottage "I Know Woman Heart", plus Shimao back to screen director of the debut "Quit smoking", theme or ancient costume or modern, behind-the-scenes production or Hong Kong or mainland, the actor is covered cadres three generations, can say,　　The genre of comedy films has never been more abundant in this year's Spring festival. Animation together to seize the children's market for the spring Festival, so children naturally become the main force of cinema consumption, this year's Spring festival there are 3 of animated film market situation. Although the same for the animation film, but everyone in the target audience's distinction on the full time, reduce the intersection. "Happy Goat and gray wolf" of the third "the rabbit is very good" by virtue of the accumulated popularity, as well as the latest design of the plot and the most popular fashion language, so that the original in the vast number of children with a strong appeal, to expand to accompany the parents to see, and become a real family film. By contrast, Huayi's first foray into anime films was adapted from well-known comics, targeting adult comic-book enthusiasts and manga readers in the south, especially in Guangdong. "Panda Story" although in the plot design is very low, but the so-called 350 million of the co-production is the world's first hand-painted 3D animation.　　Reporters in the experience, through the 3D glasses to see the picture is very elegant, its longitudinal deeply with Chinese ink landscape painting, but also let this film in the technology and the performance of the screen to reach a new height. The classic remake of the audience is hard to buy another feature of this year's Spring Festival document is the remakeWith the cottage. Classic remake is not original sin, its key lies in the film producer and director's starting point.　　With the help of the old version of the Jiangshan, in the plot breakthrough innovation, in the packaging to keep up with the times, naturally understandable, and even continue to glory, but if only to use the audience to the classic love and Dog, patchwork, fans naturally do not buy. During the spring festival, the reporter visited the city of the major studios, found that the film fans gradually enhance the appreciation of the movie, so that the pros and cons at the box office at a glance. By the television version of the original class of "martial arts legend" did not let everyone down, the charm of the big screen so that the "legendary" of the seven-man town present in front of fans, a crackdown on the price of the dishonest traders story, but let the theater sounded applause. There are good and bad, except that the "new Shaolin Temple", which has already been a bad critic, about the remake of the Hollywood classic "Man hundred" film "I Know Women's Heart", starring Mel Gibson, the two starring Andy Lau and Gong Li were 100 years old, and the original fresh love story almost turned into twilight, and the main plot section and the character set is the original copy of the whole, so easy, the crew naturally patted easily, and the theater staff to the reporter's answer more relaxed, "this film, basically no one to see." "Newspaper reporter Ma Yanyu