Chinese online game "player" 60 million is happy or sad?

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On July 24 in the "2009 China Games Built-in Advertising forum", China Press and publication administration of audio-visual electronics and Network Publishing management department deputy director Ko Xiaowei said that China's online gaming industry is already in the world's leading position.

He said that China's online gaming industry in technology, marketing, customer service, business management and other aspects are leading in other Internet enterprises, has been extensive to in-depth and refinement of business development, ten years later, China's online gaming industry is expected to become a "integrated entertainment industry" leader.

According to the China Advertising Association Interactive Network Committee Secretary General Tan, the current number of Chinese netizens has reached 338 million, more than the United States ranked first in the world, which network game "senior players" have 60 million people.

Tan said that the first quarter of this year, the Chinese advertising industry was depressed, but only the internet advertising alone show. However, he said, although China has become an "internet power", but still "small internet advertising," Last year, China's Internet advertising scale of only 10 billion yuan, compared with the United States more than 20 billion U.S. dollars a huge gap, so the field is still "waiting for the development of fertile land."

The statistics show that China's internet penetration rate has reached 22.6% and is above the global average. Operating in the mainland of China online games up to 400, China's online game users for 187 million people, of which the net consumption of "senior players" 60 million people. In China, the proportion of online gaming users is more than 60%, with the majority of young people aged 19-30.

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