Chinese online games are hard to come out of homogeneous circle

A few days ago, 17173 sites in the game, announced last year, 96% of the game players are willing to spend on online games, compared to the previous years, a significant increase. Although China's online games market seems to have great potential for development, but the problems in the industry is becoming more and more obvious.　　Sun Shoushan, deputy director of the National Press and publication Administration, recently stressed that China's online game publishing industry original online game works of low quality, homogenization trend is increasingly prominent. Rapid expansion of the original online games have misery words "nearly two years, an open Web page, there is always a new game pop-up propaganda window, a closer look is very similar to ' familiar '. "The reporter interviewed several senior nets to play the family, they all expressed the similar viewpoint."　　At present, the network game homogeneity, the phenomenon of Shanzhai has become more and more common, becomes the industry difficult problem. Chengdu Dream Brother Network Technology Co., Ltd. Deputy general manager Meng Xiudong, "Shanzhai online games" The biggest feature is completely no original content, not created by the original team of the game.　　Reporter investigation also found that the current "Shanzhai net Game" has developed to a near "white-hot" stage, almost no original online games after the advent of imitation, plagiarism. To the famous network leisure race racing game "running Kart" as an example, the game swept our country, Tencent immediately launched the "QQ speed" to carve up the market, there are a lot of game industry people evaluation of "QQ rook" from the screen and music, play and operation, consumption and interaction are obvious imitation of "running kart"　　To make, and in all respects did not reach the original refinement and accuracy, is a "pure imitation show."　　Chen Shao, deputy dean of the Institute of Cultural Industry, Peking University, said that for China's online gaming industry, the phenomenon of the rapid increase in the number of Shanzhai works has not only promoted the vicious homogeneity of competition, but also let the original works did not realize the value, resulting in the overall decline in the level of industrial competition. Reduce the cost of talent, capital into development bottlenecks, "the most significant reduction of development costs, increase the online game products to profit space is ' Shanzhai games ' a large number of the most realistic reasons." Meng Xiudong admits.　　To this, Chen Shao analysis, at present the domestic general small game company cannot load the talented person, the fund and so on many aspects to bring the cost pressure, does not have the ability independently to produce the original network game. At present, the development of new online games is basically difficult to break through the existing game mode, just in the story and some of the links to do a little innovation. "Reasonable and appropriate" for reference to some of the other outstanding works of the content is very normal, the key is in addition to the ' reference ' content, but also to ensure that the original ' shining ' existence, to ensure the overall quality of the game.　　Meng Xiudong stressed. In the survey, some players mentioned that plagiarism of the rampant domestic online games has been difficult to ensure that the appropriate "reference" in the context of the imitation of other works, has almost become an end to the diversion of ready-made resources. Famous single game "Chinese Paladin" series and its network version of "Chinese Paladin ol" after the launch, "Cottage version" "The Chinese Paladin Quack ol" also quickly spread on the network. Has the industry analysis, the game to borrowWith the "Chinese Paladin" series of games propaganda pictures, background music and logos, story background and skills, "Magic Baby" NPC Modeling, "Kingdoms" and Forum head, "legend" of the house and map, "Dahua West Tour 2" interface, "Dahua West Tour 3" map, "Dream West Tour" equipment, "journey"　　Equipment naming and so on, is "Shanzhai net swims" development to the acme of one of the iconic products.　　Strict review of copyright awareness urgently needs to be strengthened in the interview, experts and online development industry insiders also said that to really reverse the current "Shanzhai games" flooded the market situation, the need for government supervision and industry awareness are more "to the force." "' Shanzhai games ' are difficult to monitor, but we still hope that the relevant departments in the approval process can be more cautious." "Meng Xiudong Frankly," the current China's online games copyright, version number of the review is not very strict, many of the obvious shanzhai other games can still get version number.　　Meng Xiudong suggested that the relevant patent agencies, cultural departments in the distribution of online games, audit links again more stringent, set up a review of the trial, the report mechanism, even if the work has been audited, as long as the audit body found problems or someone reported that the infringement can be timely to stop the game.　　In fact, more game developers have said that, compared to the "passive" relying on the relevant departments of supervision, the industry should improve intellectual property protection awareness, and consciously respect the work of other peers. Shanghai Candle Dragon Information Technology Co., Ltd. general manager Yijun said that the use of Shanzhai, homogenization, low quality to earn "fast money" ideas can be accepted within a certain range, after all, the need for funds to realize the value of self-realization and war-style survival. But in this process, we must also uphold the moral and cultural bottom line. We do not reject foreign good things, but at the same time can not because we are still in the development stage of their own value to be fair and reasonable ' cottage '.　　Yijun proposed. Commercial newspaper reporter Zhongmeng