Chinese people prefer domain name to website

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Chinese people prefer domain name than Web site, so the choice of domain name and protection is very important. According to psychologists, when people do not know someone, they first judge the person by his name. Name for a person in the minds of others to leave the first impression is very important, and especially in China, such as culture and emotion are very complex country, it is even more important. Similarly, the domain name represents the website, assumes the same responsibility as the name. Chinese people are always accustomed to creating a first impression on the site based on the domain name to determine the emotional inclination of the site. After the first impression is formed, it is difficult to change. At the same time, good impression, for enterprises, is a valuable intangible assets, but also need strong protection.

Preference determines importance

Chinese people like domain names, so a good domain name is very important. After all, a company's life is derived from his target customers, if the Chinese are not happy, then the target of Chinese enterprises will not be saved. Also do not remember which year, someone to spoof the sina= Chankoro, causing a stir, to Sina brought a small impact. Visible, in China, an enterprise's website domain name not only involved in literature and art, but also related to emotional issues. And with the development of the Internet and the increase of Chinese Internet, many foreign enterprises have joined the ranks of CN, presumably, also with this complex emotional problems.

Preference determines the importance, so in the domain name has become an important component of corporate Internet assets in the present, the enterprise must put the domain name to the same important position as the Enterprise trademark, otherwise it will cause a significant loss of intangible assets, at the same time the legal protection of domain names must also arouse the attention of relevant parties.

The enterprise should adjust the domain name policy in conformity with the popular preference

Because China prefers domain name to website, it is very important to know the type of domain name that Chinese likes and to adjust the domain name strategy of the enterprise.

A previous survey showed that Chinese people have a strong preference for domain names related to Chinese symbols. Therefore, in the first domain name conference, the famous internet person Xie said that early internet companies like the domain name with "China" or the word variant of the domain name, such as Sina's use of the Sina it was intended to achieve the target is China's variant, but due to not study a thorough history, Be thought out of something else. Later, with the rapid development of our own national domain name, CN domain and. Chinese domain name becomes the domain name that Chinese common people especially want to visit. This also led to the world's top 500 enterprises into China, more than 90% of the use of CN domain name, is their preference for Chinese research results. Recently, China Unicom to buy wo.com.cn, Microsoft dedicated bing.com.cn, and Shanda purchase moga.cn, all reflect such a big trend.

Article/Jianpeng Author website: www.15121.com