Chinese user traffic by English AdSense ads

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I believe that the use of AdSense on their own site friends have encountered the display of English ads, even if the content of the Web page is all Chinese, even if the access to all users from China or the Chinese region. Although the frequency of English advertisements may be different, although this kind of situation for AdSense publishers is good or bad there is controversy: some people think that the price of English advertising is relatively high, helping publishers to improve the overall revenue, while others think English ads difficult to get clicks, will reduce the publishers ' revenue.

However, whether the pros or cons are not the focus of this paper, the point is, at least in my personal "take for granted" view, since the corresponding ads appear on the publisher's Web page, then the resulting user clicks are legitimate and effective, even if Chinese users click on English ads-of course, excluding illegal clicks-otherwise , why did Google distribute those English advertisements to publishers ' Web pages? Even from the most "kind-hearted" point of view, so that can not generate revenue ads occupy AdSense publishers ads, Google also has a waste or misuse of the publisher ad bit suspicion.

Recently, the Moonlight Blog in Shenzhen to participate in Google AdSense optimization promotion meeting after the information to get me surprised (full text), especially this passage:

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there is not to allow Chinese users to click on the flow of English ads, otherwise it is illegal, English advertising needs in Europe and America flow click to be effective.

is not the Chinese user traffic to English ads Click Not only will not give publishers revenue, but also "is illegal", affecting the security of AdSense account? This is a little strange.

For Chinese AdSense Publishers, in fact, can not control the English ads do not appear on their own web page, as long as the English ads did not set the language to choose to exclude the Chinese web page, as long as AdSense can match the content of the relevance-no matter how the match-and in the bid to grab position, The advertisement will be displayed on the website of the Chinese publishers. Does Google require Chinese publishers to constantly monitor the presence of advertisements and find them in English and add them to competitive advertising filters to shield them? That's a bit of a nonsense, isn't it? Competitive advertising filters only 200 of the settings are clearly not enough.

When English advertisements appear on the Chinese Publishers ' web pages, there is a certain possibility of "Chinese users ' traffic click English Ads"--as to how the hits are not discussed--but if they are "illegal", AdSense publishers He Yi? Joking that, even if the violation is adsense own violation: In the Chinese publisher page display should not appear ads.

So, to Williamlong consult to confirm, get the answer is:

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Occasional Chinese users to click on English ads should be no problem, the person said should be a large number of clicks.

This seems to be logically set up. However, in view of this news is too shocking, although also know that they are a bit of suspicion, or on the one hand search AdSense documents, in the hope of AdSense help, terms or planning policies to find similar official statements, no fruit; On the other hand, contact other languages such as French, The Spanish AdSense publishers (ashamed, but all belong to Europe and the United States), asked them whether they know the similar situation, that is, when their local language users click on English ads do not generate revenue or be considered "illegal", the answer is "implies heard that". Of course, I also contacted several English AdWords advertisers who had the ability to track and analyze the ad clicks, asking them if they didn't have to pay for the IP from China, as for the answer, don't mention it, I'm sure you can guess.

Is this the "local policy" that Google has deliberately set up for Chinese publishers? But even so, there should be a corresponding official statement, even if it is vague or conceal. No way, only to the AdSense support department consulted, hope that they clarify the problem, and give the existence of a similar statement of the official page URL. Quickly, get back to the following-praise today's AdSense support, progress is too big, especially with the beginning of AdSense just expanded to the portal site often takes 10 days and a half months to get back compared to:

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......

We do not prohibit Chinese users from clicking on English advertisements. I think the article misunderstood the engineer's meaning. The engineer means to help you avoid invalid clicks, please try to avoid users who do not know English to click English ads, because users do not know what the content of the advertisement, such a click is invalid.

......

Such a statement was a complete success, although no official document was given. But did Williamlong misread the engineer's meaning? In my stupid head, it seems that "try to avoid users who do not understand English click ads" and "Occasional Chinese click should be no problem ... There is no essential difference between a large number of clicks.

The next question becomes more fun:

AdSense Publishers should do to "try to avoid English users do not understand English ads click"? Does the Publisher control the user's click behavior for ads displayed on the page? Anyway, I believe that if a publisher puts a "Do not click English ads" banner or similar text in the vicinity of the AdSense advertising unit, it may be more likely to be punished as a "distorted or upgraded version" that encourages clicking. If "The user does not know what the advertisement is", then, "Such a click is invalid", this assertion is absolutely correct. However, if you want to draw such as "Chinese user traffic Click English Ads is invalid or illegal" and so on the conclusion that there is no logical important chain, that Chinese users do not understand English, this is set up? We have the largest system of higher education in the world, the annual output of not less than 5 million of college graduates, these people are the main force on the intenet, at least 10 years of learning English, will not understand the simple Web page? It's a disgrace to our higher education--of course, it's just a joke. If Google believes that Chinese users do not understand English, fundamentally avoid AdSense publishers to "make mistakes" is not to display English ads to Chinese users, so not happy? Why do I have to give AdSense publishers the opportunity to "violate the rules"? How does Google position ads on my site? Description in:

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AdSense can advertise your content in the appropriate language. In addition, Google ads can also be targeted at the location of visitors to geographical location.

Is this a ready-made technique? Simply prohibit the display of English advertisements on Chinese websites. Even if such technologies require a certain amount of adjustment to meet similar requirements, but Google has so many smarter guys, there is no obstacle to solving such simple problems. Is the Chinese advertising inventory less than the need to frequently use English advertisements to fill in the blanks?

Sometimes, will be smart to play to the extreme, the simplest solution may be the smartest, I hope AdSense on this issue is not smart to take the "one-cut" way of the extent; Although many Chinese publishers have found a pretension downward curve since the start of the year, I hope this is not the cause.

What are the answers to these questions? I do not know. To the AdSense support to consult? I suspect that the answer can only be similar to the Microsoft Help Seattle joke, language 100% correct but ...

Note 1: If you think I'm attacking AdSense again, it's a big mistake. In view of the "international leading" cheating reality in the Chinese field, it is very important to guarantee the advertisers ' interests to be the most basic requirements for the survival and development of each advertising system. In fact, AdSense is definitely the first choice compared to other advertising systems in the Chinese domain, and AdSense is an angel compared to the advertising systems that don't play with Chinese users at all.

Note 2: Written to the last found in the text used in the "Chinese AdSense publisher" is not exactly the word, perhaps should be "through Chinese web page to Chinese users to display AdSense publishers"? Although it is a bit clumsy.