Chinese wine Network and Xifeng to reach billion cooperation

Abstract: In the wine network and Xifeng announced a strategic cooperation, the two sides launched the flagship customized Products white standard West chicken, and announced by the Chinese Wine Network exclusive Operation Xifeng online cultural centers. Rai Jingyu, chairman of China Wine Network, said that Xifeng custom wine is a wine network for liquor companies to mention

China Wine Network and Xifeng announced a strategic cooperation, the two sides launched the flagship customized products "White Mark West Chicken", and announced by the Chinese Wine Network exclusive Operation Xifeng online cultural centers.

Rai Jingyu, chairman of China Wine Network, said Xifeng custom wine is a wine network for liquor Enterprises to provide comprehensive electrical services and an innovative move, the custom product pricing of 100 yuan, is facing the public with the nature of a classic products, the future will become a sales billion strategic products.

Xu Cochang, managing director of Shanxi West Phoenix Co., Ltd. said that this year, the West Phoenix a performance growth point is the custom wine marketing, sales target is 200 million yuan, will be driven by profit growth. Choose to cooperate with the Chinese wine network to develop customized products, on the one hand, is optimistic about the development of customized wine, on the other hand, based on the resources of the wine network and operational capabilities, can more efficiently and comprehensively meet the personalized needs of users.

In the industry adjustment period, including Maotai, Wuliangye, Luzhou, and other well-known liquor enterprises will be customized wine as an active response to the industry adjustment of an exploration, and achieved good results. Data show that last year, Luzhou, the face of high-end customers to issue customized wine size reached 1 billion yuan. Maotai Chairman Zhengenguo Previously also believed that the future of Chinese liquor market personalized marketing sales revenue up to 10 billion, has a very broad market space.

China Liquor Circulation Association Secretary General Liu said, in the industry adjustment period, the wine industry crisis is gradually emerging, liquor enterprises are facing a deep challenge, the implementation of custom wine business is also the wine industry from seller's market to the buyer, wine enterprises pay attention to consumer demand and make innovative moves.

In addition, Rai Jingyu also introduced, the current wine network has been in the national line and some city-level cities have been laying hundreds of chain stores network, is expected in 2015 in the major cities in the country to open 2000 chain stores, to achieve annual sales of 5 billion yuan, to achieve in 2017 to open 3,000 stores, annual sales of 10 billion