Chingko: Four major investment directions in the future of China's online gaming market

Cutting-edge scanning China's online game market in the more than 10 years of development, is quite subject to the capital market concerns, the early stage of the investment mainly in the network game developers and network game operators, and in the "after the net" era, investment focus will be shifted.　　Development trend of the research center of the Qing branch, according to the development of the market of Chinese online games, the main development trend of Chinese online games has the following seven aspects. First, the Chinese network game product 3D trend is obvious.　　After the rational return of online games, Chinese online game content providers in order to achieve long-term development, will be in the quality of the game, rich game category, it is worth focusing on 3D game products. Second, the media process and the new fee model will accelerate the development of Chinese online game business model innovation. On the one hand, from the profit model of online games, with the rapid development of network game media, advertising will become a new profit growth point of online games. On the other hand, from the network game charging mode, props or time long fees and other profit models will face challenges.　　In the future, China's online game profit will appear to "game players exchange props, network game operators to get into" and other innovative charging mode, increase the stickiness of the user while innovative profit model. Third, China's online game market revenue and the number of users continue to increase, slowing growth. 2010 China's online gaming market revenue is expected to be 33.89 billion yuan, an increase of 32.38% from 2008.　　Online gaming has a market user size of 338 million, up 27.31% from 2008. The Cross-border cooperation cases of Chinese online games are increasing.　　With the rapid and integrated development of Chinese culture and entertainment industry, the cross-border cooperation of Chinese online games will become increasingly obvious, especially with the combination of traditional culture and entertainment products, mergers and acquisitions and joint operations will be the main way of cross-border cooperation. China's online games will speed up overseas expansion. After 2010, some small and medium-sized network game content providers will enter the overseas market through joint operation and cooperative development, in addition to some large network game operators ' own overseas operation system.　　Notable overseas markets remain focused on the Southeast Asian and Russian markets. Vi. Peripheral Enterprises will enter the online gaming market through mergers or acquisitions or strategic investments. Mergers and acquisitions and strategic investment will become the main way for the peripheral enterprises to enter the network game market, there are three kinds of peripheral enterprises to pay attention to: one is the film and television media organizations, the other is China telecom operators; third, some internet companies, such as Baidu.　　In addition, with the Internet and mobile Internet Applications "unbounded" development, some powerful wireless internet companies will also enter the online gaming market. The "national team" will enter the online game market mainly by means of cooperation. With the improvement of China's online game market, the government from the content, operation, payment to the virtual currency link layer of control, on the one hand, to ensure the healthy development of the network game market; On the other hand, after the market reshuffle, the "national team" will likely through mergers or acquisitions or linkedThe form of operation to participate in the game market.　　In the first half of 2010, CCTV and the grand cooperation, "red net swims" in the green Treasure Net IPO is the "national team" into the online games market leading signs. Four investment direction of the Qing Branch Research center that the future of China's online gaming industry investment opportunities are mainly concentrated in the following four aspects: first, small and medium-sized network game developers, and even small-scale game development team. In the early days, the investment hot spot of the net swims market concentrates in the level of the big game developer and the network game operator, as the market enters the consolidation period, the promotion of the game quality is vital to the sustainable development of the game manufacturer.　　Some vendors with overseas game research and development background are worthy of attention. The second is the integrated or vertical network game operator platform. Platform development is one of the trends of Network game operation, and users tend to get the game category through "one-stop" experience. Although some network platform operators have gathered a large user groups and rich game products, but due to the early stage of the operation of the platform operations, the subsequent demand for funds is still strong.　　In addition, in the market consolidation period, some platform operators to acquire some small game developers, the development of "product + operation" model, and some platform operators want to open up overseas markets, which have increased the demand for capital. Third, the virtual currency trading platform business.　　The Chinese government has promulgated a series of strict measures to standardize the virtual currency exchange market, and "strike hard" will inevitably make the industry the fittest, for itself in the early development of enterprises, this is the best time to enter the capital market. Four is related to the network game some industry service providers. The rise and development of the network game affects all the links of the whole industry chain. In the future, with the network game into maturity, some of the services related to the network game is worth paying attention to, such as IGA advertising industry, online Network accelerator enterprises, net Games security enterprises, online network installation trading enterprises, on-line payment enterprises. (Digging the shell net)