Choice of key words in foreign trade e-commerce website

Very ashamed of claiming to be a SEO personnel, in fact, I am more than a chain Commissioner, today want to share with you as a http://www.aliyun.com/zixun/aggregation/36653.html "> Foreign trade website How to choose keyword. This is my first time to participate in keyword selection work, so I have recently learned some new things to share. When we take over a new project, we will conduct a global analysis of the project, analyze the specific situation of the project and start to build the station. The establishment of a new site early work is to do a good job of planning the site, keyword choice is to give the site a positioning direction, so the choice of keywords is the whole planning work of the most important. We are positioning the key words to start a series of promotional work. When I first started this job, my supervisor told me that when you make your choice of keywords, you must clearly understand the five basic principles of the keywords, so the key words should be based on these five. Little head bidding assistant to give you a detailed explanation today.   below to specifically describe the five principles   A, content-related. The site's keywords and the content of the site is completely related, you can not be a medical site, your key word is to lose weight, this is certainly not consistent with your site. Do not look at your site will certainly not have any good rankings.   II, the number of searches, the competition is small. Search a lot of words to explain this kind of keyword attention more people, so that can bring a lot of traffic to the site, competitive small words we just need to do a little optimization ranking will be very good. This is to do optimization favorite words, but such a word is too little, generally such words are long tail keywords. We can optimize the long tail keyword at the later time.   Three, the key words should not be too broad. We sometimes put our own keywords to set the content is not clear, just as a wedding site, you can not put their own website keyword set into a wedding dress bar, which is too broad, the type of wedding, so many styles, so it is not conducive to optimization, and search engines do not like.   IV, the key words do not specialize. Do not appear some very special characters or special words, the key words should be life often appear in the word, you suddenly come to an uncommon word, know the person is not much, don't say still someone to search.   Five, the key words to have commercial value. Keyword must have its commercial value, have certain commercial value to produce conversion rate.   Clear the principle of choice of keywords, then we start to set up keyword. So how does the keyword now? First, understand the industry. To understand the situation of an industry needs to understand the basic information of the industry, we only have a comprehensive understanding of the industry can be more practical set offKey words. And then google the industry to see the results of the search, we need to analyze the results of the search in our competitors. Finally look at Google Trend search, which is a basic industry understanding.   Second, collect keywords. When we collect keywords, we can use Excel form to complete, we can use the following 5 methods   1, Google search recommended. We first in the Google search box to enter a most basic industry words, it is more like a wedding dress bar, we enter wedding dress and then look at the search box in the dropdown box is what the words, we will record these words in a table.   2, Google related search. The same search for an industry keyword, and then look at the search engine at the bottom of the relevant search, we will these related search the same in the table. The above two actions require us to try different words several times, so that we can find more time for our website's keywords.   3, using Google keyword analysis tools. When we use the Google Keyword tool, we will see an advanced selection button in the image below, and we must make a choice as well as the information you want to know according to the actual situation of our website. Then you can download your data. We must analyze a few more words, which is more accurate.   4, other search engine recommended search and related search. The action method is the same as 1 and 2 above.   5, view the competitor's meta tags. Copy the keywords from your competitor's website and save them in the form.   keyword Search after good, we need to see the keyword search volume. We will be a summary of keywords, and then through the Google keyword search volume to see how much of each keyword roughly the amount of search, will we collect the keyword to carry out a detailed analysis, remove duplicate keywords.   Again, calculate the koi of keywords. Before calculating the koi of a keyword, we can look at Google's actual competition page. This query can be implemented by Google command (Intitle: keywords). Koi= Global Monthly Search volume average/google actual competitive page value. We can talk about the keywords we analyzed in the form of the following in a package of statistics, so as to facilitate our understanding of each keyword related situation.