Chong, chairman of the Korean clothing house, released a message in his circle of friends.

On the evening of April 20, the president of Han Chong's circle of friends released a message, they April 21 of the poly-cost brand group, the number of subscribers have reached record-breaking 53,000 people, other brands at the same time, the largest number of only 16,000 people.

Such disparities have never been seen before. The most time before, also than the second more than 10,000 people around, did not expect this time so disparity--here the total Hyun Energy accounted for a considerable proportion.

You know, this has not been for the full wisdom of the custom to create, just put her photos on the Han Du pit, let the orders doubled.

This is the value of the star, the old Zhao carefully planned and waited for two years, finally walked to the star endorsement this step chess. Molested Electric Dealer exclusive interview with Chong, Deep dug Han June signed the insider.

From Victoria, song to the whole Hyun, who is the most suitable?

Look for the right spokesperson, Old Zhao early action, two years ago began to contact the Korean artist Circle, many times visited the SM Company (Korea's largest and most famous "star-building Factory", under its eastern God, Super Junior, Teenage, Shinee, F (x), Star groups such as Exo) and other star brokerage firms.

Lao Zhao said, Han all for signing artists, at first very cautious, put forward three requirements:

First, must be a clear representative of the Korean elements, either Koreans, or domestic development in Korea very good artists;

Second, must be the most red, the first line of stars, can become the most red representative of the year, Han Du style is "either a line, or not please."

Third, must represent the youth, the fashion, the vigor, because this is the Han Du core localization crowd.

(Well, isn't that "three delegates"?) The political height of the star ... ）

In line with the "three representatives" of the candidates, Lao Zhao have been looking for several times, the contact to the contact. Originally think F (x) combination of Captain Victoria quite suitable, she is also the domestic development in Korea the best female artists, but, due to exclusive, time and other factors, although after many communication, eventually failed to set down.

Song song is also considered by the old Zhao, but song song not meet the third standard, although very beautiful, but in the youth, the vitality of lack, belong to the lady-type.

Is the whole Hyun youthful vigor? 1981, all 33, also laotaibuxiao ....

But Lao Zhao thought, June model is born, so fashionable and full, with Han Du positioning-Han Feng fast fashion-very consistent, moreover, at present everybody feels to the June one is "my Savage girlfriend", one is "from the star of You", especially after the protagonist Thousand Chung Yi's image, youth, vigor, fashionable, complete standard.

Though it's been quiet for a while, but with "You from the Stars," June back to the first line (at the beginning of the play and not so fire, all played to Two-thirds, suddenly fire up, even I do not watch Korean dramas, people, "from the Stars you" after the chase, can be imagined that the heat of the play).

It is this upsurge, let old Zhao before the bright, decided to propose June do Han Du spokesperson.

It is reported that the South Korean meeting, the opinion is also very consistent, because the issue of the spokesperson has been discussed for two years, we all know what kind of spokesperson we need, so this is a one-hour discussion, and it's a matter of time, and from negotiations to signing, it takes only two weeks. Look carefully.

Compared to every guest, pure Internet brand when need star endorsement

Talking so smoothly, in fact, with the development phase of Han Du is also very relevant. Although before looking for spokesperson, but, Lao Zhao always feel the timing is not right, so, either feel the influence is not enough, or feel the temperament of the star does not match, not ideal choice.

When is the right time?

Chong think, is Han Du This two years to create a very good supply chain and single product whole operation system, simply say is now has the ability to do the quality, product quality to be able to with the first line of fast fashion brand comparable stage, and then please a star endorsement, also deserved.

Therefore, this time, the endorsement of the price is not sensitive, even if the point, you can accept. June and Han are holding hands, is the right person in the right time to appear, it is appropriate to solve the appropriate problem.

However, such as June Korea's first-line big-name stars, the endorsement of the brand choice, is very harsh, not just because the high price, can be signed.

There's also an insider message (it should be exclusive. Oh): One of Han Du's biggest investors is South Korea's largest investment bank, and the endorsement of the investment Bank is an important reason why June's brokerage firm eventually agreed to endorse Han Du, and it is said that the investment bank is also paying for the brand endorsement fee. There is such a power of investors behind the support, but also Korea can be in a short period of two weeks to complete the signing of the important factors.

Lao Zhao thinks, please the first-line big star endorsement, the expense is huge, but this is investment, not consumption, certainly can earn back, the beginning mentioned a small gathering cost, the effect is greatly beyond the expectations, you want Ah, the whole of the value of the pit, other brands are ordinary models, only Han are June pictures, Suddenly attracted a large number of traffic. What if they use the Taobao guest again?

Flirt electrical business last year wrote a "100 million annual promotion fee, Han are going to spend the article, exposing the Han Du Taobao Guest is the essence of its promotion, is the highest conversion rate in the field of clothing, now, the material replaced by June, full network is full of June, conversion rate do not know how much will increase? This trick wins in the "No I have" ah.

Speaking of this, let's talk about a guest, you will find the two pure Internet brand star endorsement strategy, very interesting.

Where the customer before a few years to find Han, Dan, xiaoming to do endorsement, brand effect is very prominent, each caused a trend, star endorsement for clothing enterprises, very effective, but, when the company choose Star Endorsement do large-scale dissemination, is very fastidious.

Star endorsement is the role of icing on the cake, only when your "Kam" is beautiful enough, your "flower" inserted to be able to each other, if "Jin" very rotten, it will be thought that flowers inserted in that what.

Same reason, only when your company's product quality clearance, management system smooth, you will be the star endorsement of this card to hit the effect of acceleration, but unfortunately, every customer early use of the "accelerator" in the field of racing, this approach is not wise. Obviously, it's more appropriate than enthusiasm.

We again from the living environment of Han Du, with the development of women's clothing, other traditional enterprises also found the feeling of the electric quotient, accumulated as the experience of the electrical business, and other net brand development, but also almost go hand in hand, everyone's differences gradually narrowed, how Korea are leading? It is clear that celebrity endorsement is a better choice.

Especially the pure network brand, how can enhance own brand height? You do not have a physical store, no way in the first-class business district to show their position, so, it is best to ask a big star, to consumers psychological hint: With such a big star, must be a first-class brand. What's more, June is also the global spokesperson of Uniqlo, which brings the brand goodwill of Uniqlo to Korea's clothing house.

Only sign the most red one every year

Old Zhao revealed that signing June endorsement, is only the first step, South Korea is a "star-building Country", every year will have the most red star to build out, South Korea are going to change a hot Han every year. If the first step goes smoothly, has the effect, Han Du other son brand also will invite the Korean star endorsement. Han is really the "tyrants" in the electric business! ）

But then again, please star easy, as long as the money on the line, but the star endorsement is an investment, you have to be able to dig out the value of stars, it is really successful.

The signing of the June, Han can have multiple plane shooting opportunities and offline activities. In addition to the picture effect mining just mentioned, Lao Zhao also made a plan:

First, for the whole-chi-yin tailor-made development style, 15 to 30 per quarter, I believe it will be big sell;

Second, in September or October, for the 11 campaign, to do a star meeting (know Old Zhao's people, you can ask to reserve tickets.) and "Thousand Song yi" 0 distance Oh! ）

Of course, this is only preliminary planning, there are too many details old Zhao inconvenient to disclose, you only need to imagine, if the cat, Taobao, only products, Jingdong and other platforms are involved in this star potential amount of excavation, will have more surprising effect.