Chong: The mystery behind multi-brand operation

Absrtact: June 27 News, Korean Clothing house CEO Chong in 2014 brand Electric Business (Haishu) summit, said that a major trend of the brand is more and more subdivision, and the brand more and more subdivided, the market will be more easily formed saturation, want to stand out in the market more difficult, into

June 27 News, Korean Clothing house CEO Chong in 2014 brand Electric Business (Haishu) summit, said that a major trend of the brand is more and more subdivision, and the brand more and more subdivided, the market will be more easily formed saturation, want to stand out in the market the more difficult, the higher the cost.

In this case, Korean clothing homes long brand confidence comes from its top-down guidance + bottom-up desire to product group as the core of the whole operation system. According to billion power network to understand, since March 08, Korea has since the start of the 1 brands to the development of 13 brands, from small to large.

It is understood that this Congress has been held today in Ningbo Nanyuan Hotel Grand. Conference Theme "Brand Dream", brought together well-known E-commerce experts at home and abroad, well-known electrical commodity licensing enterprises, excellent traditional brand enterprises, third party services, senior executives, such as more than 1000 people to participate in a new form and the hottest topic has become the focus of the electric business industry. At the meeting, Chong delivered a speech titled "My Brand Dream".

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

Chong, CEO of Korean clothing house

The following is the CEO of Han Chong speech record:

Chong: It's a pleasure to share with you here. About Korea, is to speak of Han Du brand, in fact, Korea has to do incubator brand platform.

South Korea since the start of the March 08 has now started to operate there are 13 brands, as of today basically set another 3, to the end of this year about 20 brands, such a development of the layout.

From 08 onwards to now from a brand to now 13 brands throughout the path here to share with you, when sharing the path will talk about how small to big how to step by step, in 08 to 2012, with 4 years of time to do a brand, basically to 2012 is 600 million.

08 to 2012 to do a thing to the Korean clothing House business model to determine down, when doing business model, did not think so clearly, to 2012 a name, relatively long, product group as the core of the whole operating system of a single product. By 2012 when the system made the standard, August 2012 when the acquisition of a relatively small Taobao shop a brand, the term in the brand can not walk through, 2012 to do two brands, the two brands are more successful, this year, the 2014 men will do 500 million, grain wisp should be 200 million.

By 2013, three more brands have been built, and these three brands are thriving. Since the accumulation of the previous years, the entire brand automation has been formed, the first half of this year at least six brands, the second half of this year will come out of six brands, forming 20 brands. In this industry, there are many people in front of the attempt to long brand, so far success is not too much, no perceptual cases.