Choose the key words for the website step-by-step

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We all know the importance of keywords, today I will learn how to choose keywords for the site. Keyword selection looks very simple, in fact, to the site through the keyword to bring traffic, the keyword choice is still a step-by-step to carefully choose.

The first step: analysis of related keywords

First we have to determine a main keyword-gynecological, and then analysis of the regular opponents use those keywords, and see the Hot list in Google, Baidu Hot list, Alibaba and other netizens to use the search portal and shopping sites have not appeared with their own industry-related keywords.

Google Hot List--https://adwords.google.com/select/keywordtoolexternal

Baidu Index: http://index.baidu.com/

Alibaba top Search: http://top.china.alibaba.com/all.html

Step two: Pick the keyword

After the completion of the first step of the analysis of key words, it is necessary to search for some keywords to analyze and research, through the search volume analysis of these keywords, from a large number of keywords to select netizens to use more keywords.

Check the keyword Search Volume reference tool:

Baidu Index: http://index.baidu.com/

Step two: Analyze the selected keywords

Keywords Competition page number, bidding: directly in Google, Baidu and other search engines to retrieve relevant keywords, and analyze the quality of the competition and the number of pages, and check the keywords in Baidu and Google's bid price

Step Fourth: Identify the best keywords

Keyword Effectiveness--Determine the best keywords: through the above keyword search volume, keyword competition in the number of Web pages, bidding price analysis, on the number of competitive web pages, bidding price given a certain weight, with the search volume/number of competitive web pages, bidding price; Choose the key word of the big performance as the main key word of the website and column

Fifth step: Looking for long tail keywords

Long Tail Keyword: through the above analysis, choose to have a certain amount of search, but the competition is not very intense long tail keyword as the site's supplementary keywords.

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