Choose the one that is more appealing to the user, resulting in a more optimized personal experience

Optimizely is a company that provides a/B testing service. A/b test can compare different versions of the design, choose a more attractive user eye, which leads to a more optimized personal experience.

Optimizely has just received a 57 million-dollar B-round financing. The new round of financing by Andreessen Horowitz, Benchmark and Bain Capital Ventures with the vote. Up to now, the company, headquartered in San Francisco, was founded in 2010 with a total financing of $88 million trillion, employing 175 employees. Optimizely founder Siroker has served as Google Chrome Product Manager and has served as the website analyst for the Obama campaign.

Optimizely services focus on such sectors as marketing, rather than software development. Through testing than the different forms of web design, choose the best version of experience, in order to increase user clicks, visits, purchase and other behavior. It was two weeks ago that the company expanded A/B testing service from Web pages to IOS apps. In Siroker's words, advertisers, designers assume that the day of design is over, now is the time to talk with data. To capture the user, try to improve the product experience and let the test data prove what the user likes most.

Today's optimizely has 7,000 customers, and a year ago the figure was 2800 and growing fast. These include our familiar Starbucks, Disney and GoDaddy, Electronic Arts, new York Magazine and the New Republic (by Facebook co-founder Chris Hughes Acquisitions) and other corporate institutions. Optimized 7 billion page experiences with more than 500,000 experiments.