Choose the right domain for your site

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The domain name is connects the enterprise and the Internet website link, it is like the brand, the trademark has the important recognition function, is the visitor arrives the enterprise website "The key", is the enterprise in the network existence symbol, bears the marking site and directs the enterprise site the double function.

Domain name for enterprises to carry out E-commerce has an important role, it is known as the network era of "global trademark", a good domain name will greatly increase the visibility of enterprises on the Internet. Therefore, how to choose a good domain name is very important.

The technique of domain name selection:

1. Use the name of the enterprise in Hanyu Pinyin as domain name

This is a good way to select the domain name for the enterprise, in fact, most of the domestic enterprises to select the domain name. For example HONGTA Group's domain name for www.hongta.com, the new flying electrical domain name for www.xinfei.com, Haier Group domain name for the www.haier.com, Sichuan Changhong Group's domain name is www.changhong.com, Huawei Technology Co., Ltd. 's domain name is www.huawei.com. Such a domain name helps to improve the visibility of the enterprise online brand, even if the enterprise does not make any propaganda, its online site domain name is also very easy to be thought of.

2. Use the English name of the enterprise name as the domain name

This is also a number of domestic enterprises to choose the domain name of a way, such a domain name is particularly suitable for computer, network and communications related to some industries. For example, Great Wall computer company's domain name is www.greatwall.com.cn, China Telecom's domain name is www.chinatelecom.com.cn, Chinese mobile domain name is www.chinamobile.com.

3. Use abbreviation of enterprise name as domain name

Some enterprises have a long name, if the use of Hanyu Pinyin or the corresponding English name as a domain name is too cumbersome, not easy to remember. Therefore, it is a good way to use the abbreviation of Enterprise name as domain name. The abbreviation consists of two methods: one is Hanyu Pinyin and the other is English abbreviation. For example Guangdong Step by step High Electronic Industry Co., Ltd. domain name for www.gdbbk.com, Luzhou old cellar group domain name for www.lzlj.com.cn, China e-commerce network domain name for www.chinaeb.com.cn, China computer Education newspaper domain name for www.cce.com.cn.

4. Register the domain name with the homophonic form of Hanyu Pinyin

In reality, there are also a few enterprises adopting this method. For example, the U.S. group of domain name for www.midea.com.cn, Konka group domain name for www.konka.com.cn, gree group domain name for www.gree.com, Sina with www.sina.com.cn as its domain name.

5. Register domain name with Chinese and English

Rongshida Group's domain name is www.rongshidagroup.com, which "Rongshida" three characters in Hanyu Pinyin, "group" in English name. There are many such examples: Chinese web domain name is www.chinaren.com, huatong metal domain name is www.htmetal.com.cn.

6. Add network-related prefixes and suffixes before and after the enterprise name

Commonly used prefixes are e, I, NET, etc. The suffix has. NET,. Web,. Line, and so on. For example China Marketing Communications network domain name for emkt.com.cn, Network Marketing forum domain name for webpromote.com.cn, joint business domain name for it168.com, pulse network domain name for mweb.com.cn, Chinese marketing network domain name is chinam-net.com.

7. Use a word or phrase that is different but relevant to the name of the enterprise

Under normal circumstances, enterprises choose this domain name for a variety of reasons: or because the brand name of the enterprise has been a forced by others, or feel that the new domain name may be more conducive to the development of online business. For example, the Oppedahl && Larson law Firm is a legal services company, and it chooses patents.com as the domain name. Obviously, it is more appropriate to use "patents.com" as a domain name than to use company names. Another good example is best Diamond value, a retailer who sells gems online, and chooses jeweler.com as a domain name, and the benefits of this are obvious: even if the company does not advertise, many customers will visit their website.

8. Do not register other companies have a unique brand name and international well-known enterprises trademarks

If you choose another company's unique brand name as their domain name, it is likely to provoke a lawsuit, especially when the registered domain name is an international or well-known trademarks of domestic enterprises. In other words, when an enterprise chooses a domain name, it needs to be aware that the domain name is not a registered trademark of another enterprise.

9. You should try to avoid URLs that are generated by CGI scripts or other dynamic pages

For example, Minolta printers domain name is minoltaprinters.com, but after typing this domain name, the domain name bar is www.minoltaprinters.com/dna4/sma ... =pub-root-index.htm "The cause of this may be that minoltaprinters.com is a free domain name. Such a domain name has many disadvantages: first, does not conform to the domain name is part of the homepage rule; second, does not conform to the Netizen uses the domain name as the browsing target, and judges the position the custom; third, neglected domain name is the site brand important constituent.

10. Registered． NET domain name with caution

. NET domain names are typically reserved for companies with a network background. Although any company can register, it is very easy to confuse, so that visitors mistakenly believe that access to a company with a network background. One solution for businesses to prevent losses from being registered by others is to register the. NET domain name in a preventative way, but not as a regular domain name for the enterprise.

Some of the domestic enterprises, including some well-known companies, have chosen the domain name ending with. Net. For example, many free mail providers, such as 371.net, 163.net and so on. The online service companies that offer similar services abroad generally choose the domain names that end with. com.