Choose the right keywords to be more effective

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To do search engine optimization, the choice of keywords is the first step, but also the most important step, the keyword selection is appropriate, the natural multiplier, the keyword selection is not suitable, and then hard to achieve the effect.

1, look at the actual number of searches, just a year ago, I made a product, through the Baidu Index looked at, this product is the search index of 100 or so, the feeling is still possible, on the other, there are deviations, at least dozens of daily search volume, as long as Baidu homepage, twenty or thirty traffic per day is not difficult, As long as the daily can reach 30 flow around, one months can profit at least 1000, this is the blogger through a lot of product testing. But the strange thing is, when I put the product home, the site can only get more than 10 traffic per day, why is this, Baidu index is not accurate, in fact, is not.

Baidu index Gap will not be so big, Baidu index is roughly the same, the actual answer is: Search products, not necessarily are potential customers, a large part are webmaster. I also often search for products, including myself, but do not browse the pages in search results. Encounter this predicament, you can observe about one months or so, if one months is to maintain a low flow of the situation, the site does not have much meaning. The actual search volume of a product can only rely on Baidu Index to understand a general, real data can only be mastered after practice.

2, to achieve consideration of the market, select a product keyword, not only to see the search volume so simple, nor is it just to see the competition is so simple, a product search volume is good, the degree of competition is not small, and can not explain the actual operation of this product. Give me the actual operation of the case encountered, more fully explain the nature of the problem. Just a few months ago, I made a product called "capsaicin", when my positioning is to lose weight products, because there is a weight loss products called capsaicin, when the site operating two months later, I found the wrong, because the search for capsaicin, the basic is not directed to lose weight. About the Chili has many products, there are capsaicin additives, there are capsaicin ointment, these products and weight loss is not above all. Even if someone through Baidu search capsaicin to the website, also won't come to buy your weight loss products, because people search is not weight loss products. Looking at the flow of the day, but a product also can not sell out, this is the choice of keyword errors.

3, do not choose too unpopular and too popular product keywords, in the first article has been mentioned, too unpopular products may not search, or the search volume is very low, and the search volume this thing is difficult to grasp, from the Baidu Index and can not be very accurate judgment, once the search volume is not very accurate, the search volume is very low, In addition to miscalculation, it is likely that the search volume will be lower. Did a half day optimization, the result no one search, this is the biggest tragedy. and the larger amount of search, if not enough time and endurance, also do not think of adventure, perhaps not adhere to six months of time, you completely give up, and a very competitive products, often need a year, or even longer time optimization, the longer the time, we bear the greater pressure

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