Choosing a keyword for a website is a science

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Site keyword ranking can be said to affect the survival of a site's key, in recent years with the SEO technology is more and more people understand that the use of SEO technology to optimize the promotion of their own site more and more people, resulting in all walks of life, the keyword competition is fierce, Companies spend a lot of money to ask some seoer to promote their own website, for the site can be more points of traffic, the site keyword to get a good ranking, but the keyword rankings and site traffic is complementary to each other, the site ranked well, then users search the relevant content on search engines will be easy to come to your site To understand your products and services and generate purchase behavior.

To complete the above series of steps, we need to do the most important thing is to put the keyword ranking to do up, this is the focus is also difficult, many people will put their energies on how to do the top of the ranking, and in the choice of keywords when not careful analysis of the discretion, Ultimately lead to Web site keyword selection and site theme is irrelevant or choose too difficult to do the keywords and so on, in other words, the first step in the optimization of the website is to go wrong, so that, even if you spend more time in the optimization of the mind, master again excellent technology often can not achieve the due effect, This is the author that the optimization is the first to choose the key words of the reason, the following author to share a few select the site keyword often need to pay attention to several major points.

First, the relevance must be grasped well.

Believe that the majority of webmaster friends in the site will have a plan, a purpose, that is, our site to do what is to find partners, to find customers, or to buy their own products and so on, as we bought a piece of land, we are using it to build a house or a vegetable, First of all, in a big way to grasp the direction, then in the gradual subdivision, that is, the late site column settings, typesetting, what content on the site and so on, this is what we call the relevance of the GRASP, find the key central idea of the site, and then all around the center of thought to unfold, This will ensure that our site in the future development and expansion of the process does not run away, we give the site to choose key words to hold the site's focus, the site is what industry we choose the relevant industry keyword, only to do so, when our website online, the search engine will think that our site theme and content match , the correlation is strong, only then can leave a good impression in the search engine, guarantees us to do the keyword ranking time to have the multiplier effect.

Second, the words of low index will also have spring.

Many webmaster in the Web site because of too much confidence in the choice of keywords when the habitual choice of some index high keywords, while ignoring some of the lower index of words, resulting in the site in the early days of optimization difficult to improve, webmaster daily query keyword rankings are all displayed in 100, A long time to the webmaster confidence is a relatively large blow, a lot of willpower is not strong webmaster are very difficult to adhere to, site optimization Road Halfway, even if you were in the site construction, keyword selection, site content to do again good, but also an empty words, meaningless, Therefore, the author suggested that when you choose the keywords to the website, you can try some low index words, for example, some long tail words, the first advantage of this is to be able to avoid the above because the site has not been ranked for a long time, because those low index words to do more difficult than those with high index of the word is much lower, Just a little heart, these low index words can go up, see the site has the keyword ranking up, the webmaster in the next work will also be more efforts, however, the second advantage is that these index low words up more or less to the site to bring some traffic, once the site has the flow, The weight of the site will also increase with the flow of slowly.

Third, some low index words are not necessarily good to do

We do site optimization is also a popular industry and the unpopular industry, this requires specific analysis of our specific situation, in-depth understanding of the industry demand and competitiveness, so as to ensure that we more comprehensive and in-depth choice of keywords to the site, take the SEO industry, we can check the "Wuhan SEO" the word index, Only 78, that is to say, there are only 78 people searching the word every day, and if you only look at this index you will find it is easy to do it, but when we do, we find that it is not generally difficult to do this word, why this situation! The reason is that we only see the index of the word and do not pay attention to the word competition, which leads to errors in judgment, especially those who help others to do the ranking of the business, especially to pay attention to this point.

Then how can we really know the word good do it? The following author to introduce a method, very simple, that is, in Baidu Search this word, look at the first page of the site is a number of domain names, these first-level domain name of the site optimization situation, If the search in Baidu after the line in the first place is Baidu know Wikipedia and so on, then explain the word is very easy to do up, if the first five names are some first-class domain name, and the size of the site is relatively large, then the word is not easy to do up. (This article by www.zyczd.net Special Vehicle Original, reprint please specify, infringement must investigate)