Christmas change thrift cheap goods in Europe and the United States are not optimistic about Hong Kong exports

Europe and the United States market consumption power, this Christmas is the world of cheap goods. (Photo source: Hong Kong Wen Wei Po) Beijing, December 30, according to the Hong Kong "Wen Wei Po" reported that although the global economy gradually stabilized, but the financial tsunami greatly changed the American "first to make future money" consumption patterns, even the purchase of Christmas gifts, but also to cheap products.　　According to the TDC's overseas offices, it is estimated that there will only be a slight increase in the overall Christmas export orders for Hong Kong this year.　　Pan Yongcai, Assistant chief economist of the Bureau, stated more explicitly that the increase must be less than 3% per cent and was also worrying about the prospects for Hong Kong's exports next year. Christmas sales in Hong Kong's major export markets are seen as an important indicator of Hong Kong's export performance in the coming year.　　According to the latest forecast by the TDC on the Christmas sales in various parts of the world, the board expected a significant increase in Christmas sales in the mainland, but less than 1% per cent in the United States and Germany, France and Japan. In conclusion, Pan Yongcai said, consumers in overseas markets have changed from "Hao Hua" to "frugal" principles, pursuing simplicity and abandoning lavish consumption patterns.　　At present, many overseas retailers are starting to replenish their inventories in anticipation of a favourable economic recovery, and consumer pessimism will ease and help stimulate consumption. In the U.S. market, the worst performance in nearly dozens of years last year, the local Christmas sales this year can be slightly higher. Although retailers have launched intensive promotional activities, Christmas sales, which began after the Thanksgiving Day, remain sluggish and sluggish for the entire December.　　At the same time, consumers still tend to offer larger discounts to retail stores, but the sales of department stores and brand stores have slightly improved over the past year. Products, smart phones, laptops, E-book readers and other electronic products are popular in the United States; flat-screen TVs and video games are also quite popular. In addition, Barbie, transformers and other longevity toys sales, electronic hamster and other new toys also performance ideal.　　As for clothing, footwear and other basic goods, if comfortable and functional, the sale of the situation is more ideal, high-end fashion, watches and jewelry sales are poor. In Europe, German consumer confidence remains weak and Christmas sales are expected to be less than last year. Christmas sales in the UK have rebounded slightly from the bottom, while sales of most products have grown modestly. As for Japan, where the labour market is weak and its income outlook bleak, only cheap products are in demand.　　Despite sluggish market performance in Europe and the United States and Japan, as more and more cities celebrate Christmas, the mainland's sales of Christmas is also rising, I believe there will be a notable increase this year. Pan Yongcai also pointed out that the November export value of Hong Kong rose by 1.3% in the year, I believe that the export of December is expected to have a high number of flats growth, I believe that with the emergency list. He estimates that Hong Kong's exports may see double-digit growth in the first quarter of next year, mainly because of the low base last year, but that the economic recovery in Europe and the US is still uncertain, so Hong Kong's export performance next year may be "good and bad".