Christmas Day is the busiest day for app developers throughout the year

Christmas Day (December 25) is the busiest day for app developers throughout the year. Think of it: people living in the Western world have just opened new smart machines or tablets from under the Christmas tree. Everyone is with loved ones. There are no special routines for the rest of the Christmas Day after the revelation of Christmas gifts and a love breakfast. Maybe some Americans will turn on the TV and Christmas the old dregs of the "Christmas Elf" (ELF) or the "Christmas Story" (A Story). However, more people will choose to play with just the advanced toys.

Application developers have spent a whole year trying to attract the attention of users. Send coupons, give discounts, spend money on ads, add games to free value, or make apps free, and in short, they hook up with all sorts of tricks, but maybe it's not just a "step on the Time" thing. Timing is everything!

Apps downloaded 328 million times last year on Christmas Day, up 36% from 2011, according to Flurry, a mobile application analysis agency. This year, this number must be on the "rub" a lot. If we follow a similar increase, this year's Christmas-day application downloads are likely to break 450 million times.

Application developers and developers have long been clear about this trend. When they set up a development schedule calendar for a whole year, many people choose to start designing new applications, starting upgrades, free value-added products, or additional content at the beginning of September. November will be used to correct a variety of bugs and beta tests; then the final product's debut at the App Store will happen two weeks before Christmas.

These ' Christmas elves ' have been ready already!

Since Apple will close itunes for a whole week during the Christmas period (December 21-27th), developers must be ready in advance. During this week, any updates or pricing adjustments will automatically be postponed to number 28th, and ITunes Connect is reopened.

According to the flurry company's tracking data for Thanksgiving, the most popular category in the festival schedule is ' game ' and ' media '. The game is very well understood, everyone in the Christmas afternoon nothing but good dry, the cat in the sofa with the newly received equipment to play the game Bai. According to Flurry's research report, photos and video applications are also very popular, because this is the most concentrated family reunion time of the year, and then a get-together, we must inevitably have to take a picture. So most people first download apps are all about taking pictures or sharing photos.

According to a study by Harris Interactive, 30% of Americans who sit at least one smartphone or tablet will download at least one app on Christmas Day. Of these people, 49% said they would download a game, while another 43% said they would download music-related apps. 27% of users said they would download weather apps, plus shopping (25%), social media (24%), News (21%), photography (19%), Video (18%), Bank/Financial (15%) and Traffic (12%).

Xiao Bian believes that the Chinese Spring Festival holiday Week will also bring a small peak for the application download. Developers will certainly be ready to come and steal during the time.