Christmas Shuangxiang gun behind the music of the ecological explosion

I have a friend, these two years Christmas Eve in the most lively place together abandon, and then in the micro Bo or friends of all kinds of sun, from the church overcrowding to the mall hang wear green to the hotel's color smell and taste, er, of course, there are all kinds of car taillights shape.

But this year is different, married a sister and immediately want to like a father (not be a father), but bask in a look on the stool of TV photos. What's so rare about a TV? It's not a sweaty BMW. Later learned that it is really worth a sunburn: because his fancy 50-inch 3D video Super TV, as long as 2999 yuan! You're right, pro, that's the price. So, the big noon release to 5000 units, less than two minutes was robbed.

In fact this is not the most knew, 39-inch Super TV only sell 1499 yuan, absolute basement price ah. Full 10,000 units, 1 minutes and 44 seconds sold out. So, are you out yet?

Do not know is not coincidence, also on the same day, the music network and the famous website of the vertical electric dealer will both burst material, both sides signed the "I Am a singer," the second quarter of the strategic cooperation Agreement, the valuation of 50 million yuan; before, Le Video network has beat many video sites, from Mango Taiwan to get the last year of the blaze variety Show Network exclusive rights.

Although in the electric business circle, only the goods will and Ali, Jingdong in the head can not be compared, but this focus on brand-specific site is still very forced lattice. Said is copy foreign flash purchase mode, Dangdang, Jingdong even Ali want a piece, but not what climate, but in the past year, only goods will be in the United States share price rose nearly 4 times times.

I checked it out, video network (300104) in the past year, the share price has also been more than doubled. This is the domestic gem, it is not easy. This time together only goods will, economic benefits is one aspect, the basic can be guaranteed; music as the brand to obtain recognition, in fact, is the biggest harvest: even once tyrants, once Non-mainstream, now is already a first-line brother, join hands only product will be such a light luxury one clan shouting "only music is from".

In fact, looking back, in 2013, although there are excellent cool boss Koo come out to profit, there are Archie art in the father's backing to buy PPS, and Charles Zhang back out of the river, the oath to the Sohu Video (belly) make big, more Su Ning oblique a taping received still in the panting of the pplive, But in the entire video industry, no one can ignore the music.

As early as September 2012, le-Vision announced its foray into super TV, but the market gave the first reaction: the share price plunged 40%. Not to mention the traditional home appliances business, most of a pair of schadenfreude, improper return of the expression. But when it was officially listed this July, someone will suddenly laugh not come out: with 6999 yuan ultra-low price, 60-inch super TV month sales on the domestic first, the former high-end market, has always been Samsung, LG, Sharp and other foreign brands of the world, the domestic rich have been hard to break the ceiling.

This is not malicious, October 50-inch 2D version of the price hit the following 2500 yuan, within a short period of less than 10 days, sales broke through 68,000 units. We may have no concept of this number, I do a superficial contrast: the early year to kill into the smart TV market Lenovo, the industry estimates that as of this year, the cumulative sales estimates are not more than 50,000 units.

The 17th of this month, Lok see again nuclear explosions, the 39-inch S40 price, from 1999 Yuan pulled down to 1499 yuan. Pro, but dropped 2 250 yuan Ah. From this Christmas Eve snapping spree, as long as the capacity is guaranteed to close to the traditional appliance manufacturers half the price, will kill the market blood.

Of course, for the video TV, the Super TV is so jumpy, there are other players in the industry. Because the LeTV UI of the Super TV itself is updated every week, there are a lot of video resources to watch, whether it is paid or free, plus the LeTV store is expanding the large screen application, which is to kill the user at the front of the rhythm Ah. So, Archie quickly follow up, together with TCL push Intelligent TV, Youku is also in the traditional appliance manufacturers and emergency talk about cooperation. But, in the internet age, once the fall of the late, it is not so easy to chase. Although everybody is following the music to call many screens, many screens, many screens ~

In addition to the end of this piece, in terms of content, music video is also a ruthless recruit. Although the "Small Age" (1, 2 there is no lack of controversy, but can get 800 million of the total box office, and trigger social issues, in fact, has been successful, coupled with the signing of Zhang Yimou, next year to push back after the first film "return", I believe there is no doubt of concern. According to the news, in the next year produced nearly 20 films calculated, le-Vision film and even next year may hit the top of the private movie head. Ferocious top of the music of the original Big Brother Youku Koo these days interviewed also said Youku in the investment in movies, movies, movies ~

Another big deal, is the music network acquisition to Zheng led Flower film and television, once successfully passed, the music as a professional content production advantages, will be the other video players in China is unmatched. So Archie Art also repeatedly the word dug this capable, the eldest brother to do the studio, Sohu Charles May because of the retreat time is long or is the table slow to be defined as "self-made first year", production content, content, content ~

Various indications, after years of accumulation, Jia Yue Pavilion dream of "Platform content Terminal Application" of the Music vision ecological Dream, in 2013, is a link to the landing, and began the "chemical reaction." Based on the vertical industry chain integration of the music-vision ecology, has initially entered a virtuous circle: earnings show, as of the third quarter of this year, the music video ads revenue growth of more than 106% per cent, daily average user coverage growth of 57%.

of course, the 2014 may be more critical, indeed, the year of the test, whether it really plays the role of "X Factor" in subversive video. However, at the very least, Le Vision will have a good start next year: from January 1, 2014 onwards, as a representative of the Internet and technology companies, will be formally transferred to the Shenzhen 100 Index sample unit. Jia Yue Pavilion from Shanxi, a small county, the success of the top, step by step toward a larger stage; as they have recently said, "subversion, full Screen power", well, I also began to believe in the Chinese dream.