Chu Orange can have today, it did right 3 things

Guide: The spirit of the old one sad to inherit to the young people. This year we adopted the transmission path is from the traditional media to micro-blog and then from the media, the main crowd is the second. The success of the Orange this year, this is not only due to the quality of the product itself, but also benefited from the entire project hands on the life of the network to work. Recently, in the Kimme award ceremony, the original Life Network founder of Tang and song in the ceremony was named "like Coca-Cola Fruit" dry goods to share. The following is the full text of the Tang and song speeches: Hello everyone, thank you very much for having such an opportunity to speak to me on the stage. Because this year Kimme award is the first year, next year Kimme Award has the opportunity, I suggest that the organizer may advance one months, because the advance one months, I can bring a batch of ZHE orange to share with you. Because now the city, you have not experienced this good taste. The title was a temporary one, Zhe orange sells fruit like Coca-Cola, this has a few meanings in, Coca-Cola is a standardized product, and we do non-standard products, how do we make non-standard things into a standard is our first layer of thinking, Coca-Cola become a young people a Peugeot, How do we put a thing that our biggest theme this year is how to make agricultural products for young people, this year's Coca-Cola has a social marketing, we are doing this year ZHE orange when also reference to Coca-Cola marketing in many ways. 1, depending on the new media this year, we are talking about ZHE orange, this year is the second year of Zhe Orange, we let Yunnan province a brand into a national brand.　October 27, 2012, we published a Zhe orange on Weibo, and then the first to do a forwarding, and then the industry, the business of the big guys and so on this a micro-blog for forwarding, Zhe Orange to Beijing to trigger the financial topic, Wang Shi Weibo forwarding ignited events. On that day, the Economic Observer Micro-blog issued, in 10 minutes, Wang Shi forwarded the micro-blog, the microblog said, "a person's success is not to see its height, but to fall back to the strength of his rebound." Zhe old indeed can impress people, but also our foundation. 2012 Zhe Orange to Beijing, Zhe old Spirit This is the content, the path is the media-microblogging and traditional media, the main crowd is forums, entrepreneurs, entrepreneurs.　Because they have a feeling of empathy for Zhe's old experiences, especially those like Wang Shi who have some affinity and a sense of security. 2, sell the product is sold after all the connotation of 2013 how to do ZHE Orange brand, because we last year with ZHE old cooperation, also won a lot of zhe old recognition, he this year to give us a greater mandate and heavier tasks. Last year we were just a place in Beijing, we have opened warehouses in Beijing, Shanghai and Guangzhou this year, and our entire orange sales force is 20 million tons this year, we have to do this year's marketing planning, can detonate twice. Last year, the main detonated crowd was very slow last year, need to participate in the crowd, but we through investigation and data analysis, found thatNot very familiar with the ZHE orange incident, even if I have heard that things are far away from me. What we use very well is that the activity of Weibo is greatly reduced. Before we answer how to do it, let's talk about Zhe Orange. Within our team, what do we think of Zhe orange? First it is a good commodity, second it has the world's best spokesperson, and finally it is a kind of food. Good products, we use a word to describe zhe old, he is the use of life in the species of oranges, 75-year-old entrepreneurial, 85-year-old will be the orange to the country. Including that he can squat all day to study how far each tree is. All standardized things are strictly to grow their own products, ZHE is a unique person in China, he is a living fossil of Chinese entrepreneurs, and he has so many fans, and then his experience is bumpy enough, and most importantly, these things are really his first-hand, It's not that he's a capital act. Money is a buyout behavior. In fact, this is the orange, I do not know how many people have eaten zhe orange, I believe that we have eaten this zhe orange people, we summed up its taste, 24:1 of the gold acid day ratio, it kept the agricultural products inside very good consistency. Based on our analysis of ZHE Orange, we have come to this year's marketing ideas, we hope for last year's hot spot, triggered financial big brother of the last year and there are hot spots have to undertake a breakthrough, triggering the transmission and consumption of the main body, in the enterprise gifts on the basis of promoting the concept of personal gifts. The second is to highlight the future life of identity and name, this inside really has a very awkward name, Zhe Orange brand is not our website, we are a distributor, we let us do zhe orange, while remembering our website, this is for our team is very big challenge,　Finally, the use of social media as the main channel of communication, we hope to the financial media to the lifestyle type of media extension, more popular dissemination. The spirit of self-improvement passed on to young people in the old life. This year we adopted the transmission path is from the traditional media to micro-blog and then from the media, the main crowd is the second. 3, do a good job of "packaging" to see how we do it, this is our ZHE orange this year, the advertising language, Zhe orange zhe Shijian species of crystal sugar orange. Life always has ups and downs, the spirit can be passed on. This sentence spread very widely on the Internet, the following is to use some figures to describe the behavior of zhe old, 85 ups and downs of life, 75-year-old again entrepreneurial, work ten, and then 240 million orange fruit. This is our print ad, we use the very amount of oranges for visual contrast. We have this year's packaging as the core of the material, because the practice proves that if you are in the media or from the media to share the time, maybe oranges are the same, but the packaging on everyone will have a different share, packaging with logo, which solves how we add the site's appeal. We played the first wave of ads in the pre-sale stage in Beijing radio, we made a video this year and weWe have found 10 people from all walks of life who have influence or outstanding achievements in their field, we made a video for them, they are in the transformation of their careers, they encountered a certain setback in life, how they are facing the transformation of their careers, in the face of setbacks how to solve? These 10 characters are we think is the civilian hero, we think zhe old spirit conforms to our spirit, the last guest is the 2008 Olympic Games lead actor, she is very strong, she invented the hand dance, very strong, very powerful. The video that was taken for Chiang's Ark, at that time is the first year is the Jiang Ark of this video, the day 17 browse volume reached 1.85 billion, the entire volume of the play exceeded 5 million times, this 10 people have their own fans behind each, in his fan group to get a good spread. We also found a lot of opinion leaders this year to spread the idea of ZHE orange for us. When it comes to the Han, I think we should put Han to the scene today, Han himself for Zhe always very respect, because I have a certain personal relationship with him, invite him to spread for us, he is also very happy, we hope that the story of Zhe Shijian through Han this narrator again passed to the young people. Then Han Zhe wrote a sentence, "I appreciate all those who can climb up after falling, especially those who have been pushed down rather than fall." In the media, he zhe old things in the media interview, and on the network has been very good dissemination. Chiang's Ark was just a new book to promote with us, we do a special push on the Internet, buy a box of ZHE Orange to send an ark of the book, this is the publishing house Weibo, at that time received more than 1000 forwarding, Chiang Ark to find around more than 100 friends, we give special paragraph to his more than 100 friends, These 100 friends also spread on Weibo, which is the effect of the circle. Come back to say packaging, packaging is our very important this year a planning, but also we are very important to the success of a key point, there are some very young language, and then spread throughout the network very good, such as I know, Coca-Cola products. So we introduced the personalized packaging, we put our original and our microblog collection of activities we do in the packaging, many users can according to their own preferences or according to their own aesthetic to choose such packaging, for example, thank you for letting me make money, there are some business owners to buy back to owe him money partners. I am very good, you also take care of, this is what Faye Wong told Yapeng, there are a lot of girls bought and sent to his predecessor. There are some are even if you work hard, but your success depends mainly on talent, even if you are very rich, I still think you are handsome, we put these two packaging gave Han Han, he said very satisfied. Because Han is an app slogan in a complicated world. We made a package, the words printed on the package, a five kg package inside only one ZHE Orange, he was stunned, and sent this micro-blog, this Weibo has also been a great spread, including Han's dad, Han's dad also forwarded the microblog. This year we come to such a conclusion, get cock silk of the world, I think there are forced to win the world. Kolan Weibo, Liu Tao has worked with our ZHE orange, and we had a magazine that had been put in the rental room and also made our cover. This is 66, which is written "dwelling" of the writer, I also have interaction with her, these characters are relatively well-known on the microblogging of the Big V, we also do a number of activities of marketing, in addition to these, this is with the Tai Mei group activities, the theme of this activity is called inheritance, so we did an implant, He is a forum for second generation entrepreneurs. We and Lenovo's project, Liu said he can put his name on the zhe behind the old very happy, so we did a product called Zhe Orange Liu Dao, and then Pan Shiyi feel able to follow the zhe old with Liu is very honored behind, so we made pan Apple. Social marketing is like a spark, you put the fire on his own burning, so say, I also thank you all for our support. Of course, the most need to thank the zhe old, if there is no zhe old life with the spirit of the orange, we all are empty. Report