Chu Reds: Talking about network brand creation through "Ice Butterfly Team"

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Hello everyone, I am the CHU Reds. Just went to the Bureau to take the year before the enterprise to participate in Training 2 qualifications certificate, but also met several leaders in the management of the industry's corporate brand strategy, although it is small talk but said the brand to the importance of the enterprise. Just came back to the essay to record their own some of the brand strategy of the view.

Trademark is not equal to the brand, the product is not equal to the brand, brand name is not a brand, spend a lot of money to hit advertising this is not necessarily brand. Many people are aware of the concept of brand is a misunderstanding of the existence, including before me. We live in a brand surrounded by the environment, KFC, McDonald's, Delicious Lele, Sony, Konka, ASUS, etc. are filled in our lives in the circle of brands. And these brands are not only we see a few words literal so simple, are a set of complex and orderly brand system, contains the brand culture, meaning the value of the enterprise, conveyed the relationship between enterprises and consumers.

What is the magic of the brand? Let companies scramble to build their own brands?

Here should be simple to say the role of the brand, the brand exists between the consumer and the Enterprise 2. Brand is not only the consumer recognition, but also the enterprise to build.

From the consumer's point of view, the brand is a preference of customers; The brand has provided the choice for the consumer, the brand also becomes the consumer shopping simplifies the purchase decision, the brand also helps the consumer according to the brand culture which chooses to choose suits own product, highlights own superiority. Of course, the transfer of brand value also helps consumers to shape the value of their consumers.

Standing in the enterprise's perspective, Brand is a kind of protection to the interests of enterprises, can also be created through the brand of enterprises and intangible value, can also be established through the brand and consumer interoperability relationship, enterprises can be formed through the brand to form a strong competitive advantage, enterprises will also through the brand to enhance the image of enterprises carrying corporate culture, To build a brand needs to spend money, but to make the brand continuity is not money can do, continue to rely on the brand culture, corporate culture is the root of the Enterprise brand.

See here believe that you have been around the brand has been re-examined, the original brand is culture, only cultural heritage can let the brand spread long. century-old stores rely not only on the signs of gold, but on a culture that is passed on from one generation to the other.

Said back to the brand, in the industry, one of China's top ten planners, the United Nations National Academy of Information Sciences, the Director of China Institute of Planning Research, China Market Association, the brand Strategy committee Yu Mingyang once said: "Will not do the brand to get the money to smash, will do the brand to outsmart."

I'm the one who said something about the brand and the concept of brand and the purpose of the brand, the following is an example of the "Ice Butterfly Team", the application of the network branding process to share to everyone hope that we can have a profound understanding of the brand for the enterprise's importance.

Said "Ice Butterfly team" First said founder: Ice butterfly Tears. A south-wide graduation 85 girls after the total, dabbling in Taobao shop operation is the beginning of August 2010. Ice butterfly This word also qualitative brand name, a loud name ice butterfly symbol: "Blessing and Smile", as well as ice butterfly operation 3 months Taobao shop single-handedly formed the ice Butterflies team is also around the "ice butterfly" the word unfolded. From the beginning to "share success" as the spirit of the ice Butterflies team, the "perfect after-sale teaching assistant" as the Ice butterfly team to teach the value of fish to spread, "yy voice regular exchange interaction" as a team-assisted extension and Team cohesion Bridge, the "integrity of the store, integrity management" positioning for the team's operating principles.

Ice butterfly from the beginning of August 2010 Taobao Shop has strictly implemented the brand name implied choice, brand value formulation, brand cultural heritage, such as detailed planning, in a short span of 3 months through the network to achieve the brand value of the initial stage of shaping and performance of the leap over million. Throughout the branding process, build the integrity of the team, service, sharing experience, team camp with the same retreat; let all the ice butterflies team engaged in open shop project operation at the same time to learn the most of the micro-support and learn the project operations from the brand concept to macro global strategy formulation, The implementation of every detail in the implementation of the plan will be the most important person to help guide. Each entrepreneur who joins the ice butterflies team is not only getting the recommended project is a complete set of project Operations Guide, through the support provided by the team, so that all the fastest time to grow up to do the independent operation of the project. From individual operations to team work to plan and implement the project, so that all members of the ice butterfly team can make the performance revenue a take-off. Let the income fly for a while.

Alas, let the thoughts fly for a while, let me pen rest. Believe that all the intentions of friends have seen the beginning of the introduction of what the brand. The success of the ice Butterfly Team brand is strictly carried out from the name of brand to brand value positioning to the brand cultural heritage and so on. Ice Butterfly Team is a new brand, from the establishment to the spread of brand-building to create a reputation of a short period of only 100 days. This is an amazing number, too many companies are holding money every day to ask what brand? How does a brand shape? What does branding need to do? How to build a good brand? Ice Butterfly Team is a new brand pronoun, can be described as "100 days Brand", she is young and full of possibilities of the future brand.

Yu Mingyang said: "Will not do the brand to get the money to smash, will do the brand to outsmart."

The ice butterfly team represents countless proletarian entrepreneurs who can be realistic projects or part-time entrepreneurs, they do not have the abundant funds as a brand to hit the money capital, but the ice butterfly team relies on wisdom and strong executive power to shape the small brand has influence also to everyone to prove that "will do the brand to outsmart." No money for you if you want to be your own brand also learn ice butterflies team with wisdom to get their own brand.

I am the CHU Reds, thoughts and keyboards have been flying for half a day. I should let the brain cells rest. Each article is controlled within 2000 words, I am not the creator of the novel. Listen to the slow-shaking heavy metal drums, the whole people are gently dancing, wrote here to collect pens. Article from the Chu Reds hands, starting www.75878.com can be reproduced but when please leave the signature Chu Hong person. Tamper-proofing reprint is strictly prohibited. Welcome to harass QQ6395154 only talk about brand operation strategy (plus friends are all the instructions, and additional real name for QQ notes registration). If you are interested in an example of the ice butterflies team, please directly find the ice butterfly her QQ 896112057, a lot of things about brand operations to find her can get the answer. Taobao Shop Project operation problems do not talk to me, I am still in the team with the ice Butterflies study.