Chuan Gome September set up a new company to integrate online mall and Bowser

With Jingdong Mall CEO Liu August 20 deleted a number of micro-blog and stop Weibo update, a http://www.aliyun.com/zixun/aggregation/9351.html from the "> Sina Weibo marketing began the so-called" price war "end , however, the integration of its electrical business seems to have just begun.

Gome Electric Online Mall general manager Handepeng August 21 told our correspondent, "because the name of Gome Online mall is too complex, and as its sales category continues to extend, the name of the continued use of Gome does not seem to be suitable, from August onwards we have been online to recruit the company's new name, I'm sure there will be a result soon. ”

For Gome Online Mall, change company name is Gome Electric line under the first step of the strategic transformation, Gome in the group at the level set up Gome online to manage the new Rui Mei (Gome Electric Online Mall) and Bowser network, and Gome senior Vice President Guixian as the chairman of Gome online.

Despite the start of the electricity price war on August 15, gome follow Jingdong, suning easy to buy war, and in the actual operation to the largest price range and amplitude to become the winner of the war, but from the Alexa traffic rankings, Gome Online mall and Bowser network although the recent rise of 2038-bit and 1928-bit, But with the 65-bit Jingdong Mall and 164-bit suning is still a big gap.

It is clear that the pressure on Gome's management is still strong to allow two of electric dealers to overtake their major rivals in size and flow. In this respect, there are close to gome electrical people told the newspaper reporter, "Gome was not thinking about how to do the electricity business, how to coordinate the line under the relationship, after the war basically understand the necessity and urgency of the transformation of electric power, so the September Gome will be in the electric business of large action.

People familiar with the matter told reporters that September Gome will form a new E-commerce company, the appliance companies will be responsible for the integration of existing electrical business, and coordination of Gome Electrical line on the joint marketing. And from now on, will Gome online mall and Bowser Network merged, become Gome Electric power in the short term will expand the size and flow of the most convenient way, after the Gome Online mall has been with Bowser completed the supply chain, logistics and it platform docking.

In this respect, Pengliang, vice president of Bowser Network, said, "Gome has the proposal to integrate two websites, but at present, everything has not been finalized, the key is to see the second half of the supply chain logistics docking effect, as well as the second half of the Bowser network in cost control and sales performance, Bowser independent operation from the current view of the effect is not bad ”。

For Gome, the offline entity stores and online two electric dealers to participate in the price war, Pengliang said, "In fact, for Gome, the best option is offline without participation, let Bowser as a representative of Gome to participate in price war, the group input resources to support can be, This is the most cost-effective way for gome.