Chuan Grand will set up a joint venture with Kaixin to focus on social games

October 25 News A wave is not flat, peat. In the "Tencent 100 million Dollar investment net" has not been formally confirmed by both sides, the day before the network access to exclusive information, just announced that will be privatized the grand and happy net high-level is close contact, the two sides intend to jointly establish joint venture company, Focus on social http://www.aliyun.com/ Zixun/aggregation/6582.html "> Game products.

Industry insiders revealed that, after a period of time, Shanda and high level frequent contacts, hoping to reach a consensus on a series of deep cooperation. The two sides will jointly fund the establishment of a joint venture, each accounting for 50% of the shares, but the specific amount of investment is unknown. The new company will focus on social gaming in the future, with the goal of building Zynga in China.

Grand business across the literature, music, games, tourism, film and video and several major areas, the Chinese Internet industry is called the Big Mac. But by the cool 6 heavy losses, coupled with poor gaming business, new business such as lbs products "cut", light blog "Push him", SMS Products "Have you" is still in the incubation period, too long industrial chain leading to its end, the network performance continues to decline.

How to play the traditional advantages, mining the game "cash cow" new growth point, is a grand imperative. To this, the Royal Network (micro-BO) Chairman Chen once said, Shanda from the beginning of the game, is already a SNS company, and stressed that "based on interactive social network, is a grand future development of the foundation." Obviously, after the Grand games, Shanda online and the grand literature "Troika" business territory, mobile Internet and social domain become the grand most likely to exert the point.

Similarly, once popular in the city white-collar people's happy net after two years of crazy growth, from last year began to encounter micro-blog sniper.

2008, 20,092 years, happy net of "stealing vegetables", "competition parking" and other games have made Chinese users sleepless, but with the user game in advance of the weary period, happy net adopted an open strategy, hoping to introduce a third party open to create more and better games. And since August this year Cheng announced the open platform, social e-commerce, mobile Internet, such as the three major development strategy, happy net opening speed is also increasingly accelerated, especially in the last two months, not only the number of API interface, and including nine city, the industry giant's low-key cooperation also accelerated the process.

Recreate the brilliance of social games, let the user value and commercial value by the industry to recognize, perhaps is happy net choice and the purpose of the grand cooperation.

A person in the industry believes that the complementary resources of both sides and ample funds have laid the groundwork for cooperation. According to Shanda Related financial data, as of the second quarter of 2011, the Royal Network held a total of 960 million dollars in cash and its equivalent, plus short-term investment cash, a total of 1.343 billion U.S. dollars. Over the past 10 years, Sheng has invested more than 140 projects. and happy net before because did not large-scale burning money, reserves are still abundant, its two financing a total of 23 million U.S. dollars is currently in the account. If Tencent 100 million dollar investment becomes the fact, happy Net's capital strength also cannot be underestimated.

Social-gaming products could be just the first step in a partnership, the person said. According to analysis, has a real-name white-collar users of the SNS platform contains commercial value is a grand fancy, and the grand literature, music, film and television content can be used for happy net.