Chuan Millet new product line has begun the trial production of intelligent home products around the corner

According to industry insiders, millet company has with the largest mobile phone ODM (design and OEM) One of the manufacturers Mirs Technology (Shanghai) Co., Ltd. jointly established a joint venture company Shanghai Chuang Rice Technology Co., Ltd. The company will mainly engage in intelligent home related products design, development, production. Chuang meters The first product is an intelligent socket, has been in small batch trial production. Millet into smart home early premeditated now lei thinking what? Most people answer: smart phones. Wrong, thinking about smartphones that's what Lei wanted a few years ago. From the current product line of millet, Lei has already begun to think and layout intelligent home field. September 2013 Millet Launch box, it will mobile entertainment, video and other attributes moved to the TV screen. Box as a millet mobile phone the simplest extension has shown lei into the intelligent home area of intention. And then the introduction of Millet TV, the official declaration of millet into the intelligent home field, a time caused by the traditional household appliances enterprise collective unrest. This April millet again launched the smart router, the purpose is more obvious, to seize the smart home network portal. Now, and Mirs set up a joint venture to create a meter, engaged in intelligent home products, the first intelligent socket products released, the industry chain will also be surprised, and at this time the smart home of millet industry chain network has already been rolled out. From simple to complex, from less to more, control the future growth of small rice companies look, lei things to do: First judge the trend, and then from simple to complex, from less to more, and gradually advance, and finally control the future. Before and after 2008, Lei identified the trend of mobile interconnection, and then called Li Vanchang, Lin and other people founded Millet company, began and did not step directly to do the smartphone, but chose the most easy to do app application software as a start, followed by the online MIUI system, in the formation of some accumulation, Finally in August 2011 only officially released Millet mobile phone 1. At this time with the domestic smartphone market explosive growth trend, coupled with marketing strategy to make it a great success. In the process of millet gradually in the smartphone software, hardware, brand completed the entire industry chain layout, a single reliance on mobile phone hardware manufacturers can not replicate its success. Over the past year, Lei has used the same route in the layout of the smart home market, first from the Millet box, with millet TV to advance, and then to the advent of intelligent routers, every time the launch of the product to make the same industry for fear, when the industry is about to be grappling with, millet but quickly cut into the next area, with more products launched, Millet has quickly completed an industrial chain layout, profit model is also diversified, a single product enterprise still difficult to imitate. Can be foreseen next, in addition to smart sockets, millet will gradually introduce more intelligent home products. When the millet box, Millet TV, intelligent sockets and subsequent introduction of smart home products, connected to the Millet intelligent router, and then by the Millet cell phone formation control, Lei smart home Dream will be realized. Intelligent home control, Millet mobile phone market share is the core Lei once said that the future of mobile phones will be the center of the world, integration in the field of smart phones has a very important strategic significance。 It is clear that smartphones will become the only control center of smart home, but at present the market share of millet mobile phone, still cannot obtain the control of Intelligent home product system. So this year lei for Millet mobile phone set up 60 million sales target, it is said next year sales target may increase to 100 million units. For the current millet company to expand the mobile phone market share has become the core task, it will be related to the future of the overall layout of the millet industry chain. How long does Lei's smart home dream come true? Smart Home concept has been hype for more than 10 years, but the advance is still slow, at present, the technical level is not a problem, the biggest problem is that the demand for smart devices has not come. However, as the popularity of smart phones completed, the network further infiltration into life, smart home will be real landing. But the speed of smart home popularization can not be like a smartphone, two or three years, but a slow release of demand, to the later stage of an accelerated process, the whole process will be more than 10 years. Trend under the LEI to realize the smart home dream, but also to prepare for a protracted war.