Chuan Millet will carry gold to build the Internet home

Absrtact: [One side confirms, side denies, Jindi and millet cooperation in the end is true false? said that two years, millet really want to disrupt the real estate sector? Recently, a Millet joint gold group to build China's first Internet residential project news in the real estate circle caused a small

[One side confirms, side denies, Jindi and millet cooperation in the end is true false? ]

Said two years, Millet really want to disrupt the real estate sector?

Recently, a Millet joint gold group to create "China's first Internet residential" project news in the property circle caused a small earthquake.

Media reports said that in early January, millet and gold to the high-level approach, drawn up in Hangzhou cooperation, "China's first Internet residential" project, the specific carrier is the gold group in Hangzhou Ommes plate of the arts project.

Golden Land Group of Southeast Region company responsible for January 19 to the "First financial daily" reporter said, and millet cooperation is the Golden Land Group Strategic level, the group is currently working with millet to discuss cooperation matters, the specific mode of cooperation has not been determined. The Hangzhou project may enter the first batch of cooperation pilot projects.

However, the news was not confirmed by the official millet. Millet related responsible to this reporter said, did not hear of this cooperation, "Basic is false."

One side confirmed that the side denied that Jindi and millet cooperation in the end is true?

This reporter investigation found that the first issue of this message is the Golden land in Shenyang, the arts project official micro-letter public number. January 15, the micro-letter public number to "this is the most subversive of the 2015," the title, disclosed the above cooperation information.

Golden Land (Shenyang) micro-letter interpretation of the public, gold to pursue the ultimate experience of residential products, and millet coincide, this may be the real reason for cooperation between the two. And the first Test water, millet fancy gold in Hangzhou Ommes plate of the arts, mainly based on the similarities between the location of the customer group.

From the news that Jindi voluntarily released, this cooperation is in all likelihood true. But the specific mode of cooperation and scope is still in negotiations, perhaps millet do not want to be too high-profile at this time.

Kim's high profile is not difficult to understand. Golden Land Group in the past is the four leading housing enterprises "million gold" one, but the development of the past two years slow, and Vanke, Poly Gap gradually widened, 2014 years even by the promotion of investment real estate, and only completed the annual sales target of 82%. Coupled with life insurance, the two major risks to increase investment, the gold group operating under certain influence.

"Now announced with millet cooperation, for the marketing of gold is a big positive." Millet has a large number of fans, but also for gold to bring new customers. "A real estate consultant to this reporter said, but in the short term, and millet cooperation on the development of the Gold Group, management will not have a substantial impact."

For Millet, its smart home layout of a large entrance is the developer, the choice of gold is just a test water. When the pattern matures, it may spread across the country.

In fact, the so-called Internet house is just a gimmick, frankly speaking is smart home. "A marketing person at the TOP10 House said to reporters at the first financial daily.

Not long ago, millet just shares the United States, the purpose is to improve the layout of smart home. Millet has its own millet mobile phone as the center, Millet router as a connection, millet TV as a living room terminal, coupled with the United States in the water, air and intelligent security, such as white electricity products, formed a strong complementary.

Smart home became Millet Eye "next Tuyere", Lei even think this will be the next hundred billion dollar scale of the market.

Millet in addition to cooperation with the gold, but also invested in home decoration company "Love Space", two lines develop simultaneously.

The above-mentioned housing Enterprise marketing personage discloses, not only is the gold land, at present many developers are trying to do the intelligent home, the Millet's join also is not far is to the property sector subversion.

It is understood that Haier is also in the layout of the home market, the current partners include Vanke, Evergrande, Rong Chuang, Greentown, CSCL, Longhu, Huarun and so on.