Chuan: Sharing six practical tips in soft writing

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Recently a lot of people asked me how to write the soft text, its important role in the soft text I also started from 2006 a little bit of understanding, and then in some webmaster websites often see about software writing and the role of software and other articles, more and more aware of the importance of soft text and consciously summed up some of their own methods. Some of the previous articles, speaking of the general is fragmented, at present, I have not found a more systematic summary of the composition of soft writing, I this article even do is to make a point, still talk about the more shallow, hope that readers a lot of criticism and supplement, more valuable advice, for us to be able to study soft writing more thoroughly. Please note that some of the following wording may also have some exemplary effect. Because you can also say that I am writing this article is also a soft article.

The earliest contact with the soft text actually started in 2003, where I contacted the soft Wen is the management consulting aspect, and did not have the system understanding, I started to operate since 2000 a website mainly is facing in the management consultation, the planning profession, at that time has many management consultant, does the brand plan, Marketing planning teachers often to the site to publish articles, and in order to expand the content of the site, in the website update will also collect some articles in this regard. Now looking back, those are basically so-called soft text. However, although it is a soft wen still has great value. There are still so many people like to see, the key is that soft wen will not be advertising. Below we will talk about how the soft text will get better publicity results:

Soft wen to "God soft shape is not soft", to Yanzhiyouwu.

Soft Wen again how to write in essence is also "soft" text, to play a certain promotional role. This is his essence. But in addition to this, you have to be visible in this coat, you will not be naked and let people avoid. Therefore, the soft wen must be yanzhiyouwu. Tell a truth, narrate an event, and do as much as you can, without being fooled. Soft Wen Someone read, only valuable, even read the people do not have you even write more gorgeous propaganda, put more propaganda links, but also in vain.

So how do you make it to Yanzhiyouwu?

(1). When we go to school to learn Chinese, the teacher must always let you summarize the central idea. I think that if you yanzhiyouwu the soft text, you have to establish this central idea, and I think if a sentence can be summed up by no more than three words, and then around the center of a thorough discussion can be, must not be biting, I hope in an article to explain seven or eight questions, this article will be scattered, although you may talk about the truth, But loses the focal point, cannot cause the reader to think the impact force.

(2). There is a point more than others, that is, for a problem, you have to really have their own understanding. And on the basis of other people's summary, you can further elaborate on your own ideas. If you are talking about things that others have already heard of Ba Bailai, you are still around, it is estimated that people will be annoyed. You did write a lot of things, but it's all written in vain. So write a topic to the Internet search a look, have talked about how to talk about. The same theme, I would like to talk about from what point of view will have new ideas, for example, someone talked a little, I can talk about the same topic three points. I can talk about it from the opposite side. Others said, I can not say bad.

(3). Be sure to write your own good professional, some people are good at writing industry reviews, some people are good at summarizing the technology of website operation, some people are good at solving technical problems, and so on, to determine a field of their own good, and as far as possible to narrow the scope, which is like the study of history, and some people are all over the world, Which is not energy, which is not competitive, while some people only study the Cultural Revolution, only to study the history of the Qing Dynasty, but very easy to score, the truth is the same, focus on their own good at the small range, you will be more confident to write, more professional, more say service, also can do Yanzhiyouwu.

Two. Soft author should pay attention to accumulation, pay attention to personal brand.

When people read an article, they have to pay attention to who his author is. Who writes something more valuable. The main thing is not to fool people.

Reference。 Try not to title the party, the so-called title Party I think is not a conspicuous title is the title party, here's the title Party I defined him as a 10-point attractive title with a 3-cent value and has little to do with the title. Once in a while, the long-term inevitable damage to the personal brand.

Article。 No nonsense, no deceit, no pretending to pretend. The so-called no investigation will have no say, some conclusive data to be verified, can withstand scrutiny.

(3). To be prepared for a long protracted war, one or two articles can be relied upon to get a large readership or huge flow. An article like a small stone into the river, can be stirred in the short term ripples, but not lasting, through the accumulation of personal brand is like a water wheel, with constantly stirring up the power of spray, and can in turn promote the attention of the article.

Three. Control a reasonable number of words, paragraph, divided into small topics described.

A theme, perhaps you can not be segmented from beginning to end, but also to make sense. But users will certainly be blindfolded, segmented, small theme of the benefits of some people can be full of time to read, some people can only look at the title, some people like to browse first, feel the reliable again look, now the Internet reading is fast-food. It is unpopular to have long speeches and not to fragment.

Control the number of words, so that readers do not scroll too long, anytime read the feeling of wasting time. To compress a sentence, you can say it in a sentence. If the theme is too large, can be separated, you can consider divided into small topics, divided into several articles. The same theme, 10 1000 words of the article is more than a 10,000-word article can be more readers, have better publicity effect.

If possible, use one or two, typos identification. Like talking about three points of feeling, talk about four points experience, 2008 10 tragic death of the website, the site to promote 5 golden rule, and so on, this is also the theme and title of the skills, this site has a lot of articles talked about, or more practical, but also very effective, it is really a skill, here no longer started to say. For example, the title of this article will also use a similar title.

Four. The wording of the article should be fluent

There are many skills in writing, but this is most important for soft writing. There is no need for a language as magnificent as a literary work. But the wording must be fluent. To do this I would like to note the following:

Reference。 To reduce the use of adverbs, auxiliary particles, modal words, etc., such as "", "Ah, especially" ", I have seen the" "" the most soft wen, from the beginning of the "to the end, because a lot of time" "The word has he does not affect the overall meaning of the sentence, so can be removed and removed. For example, we wrote in front of my paragraph: "Some of the conclusive data to be verified, can withstand scrutiny." ", can also be written" some of the conclusive data to be verified, can withstand scrutiny. "It does not affect the wording, but it is somewhat dilatory in feeling."

Article。 A long sentence is divided into short sentences, paying attention to the rhythm between sentences and sentences.

A sentence that separates as much as possible. and to grasp the appropriate sentence between the rhythm of the sentence. Write a passage, if you have time to read more, whether fluent. I think there are a lot of sentences, and sentences are like musical symbols, the last sentence and the next sentence should have a word "drop", this is a feeling, not "when", a rhythm of a tune, you can not sing from the beginning of LA to the end, the wording should be "musical", patchwork is to make people feel comfortable. Sometimes some sentences first say, some sentences can be put, can be appropriate to adjust, break the law. This need to slowly experience, no way like a formula or algorithm as embodied in the very specific, can only abstract mention. Can not be absolutely as exquisite as writing songbooks, due attention can be.

(3). Do more summary, appropriate "placement" keyword.

Sometimes in order to illustrate a problem, Dantentens talked a lot, readers see too much natural enlightenment, when appropriate to make a summary, will let the reader feel like a long tunnel after a stretch of open, find the exit, like the spirit of refreshing, he can say this language is not fluent?

Five. The physical promotion is invisible

The Fu Hongxue of the martial arts is to see the black knife out of the sheath and into the sheath, the opposite of the enemy is fart. We thought it was cool, and we didn't feel very artistic about the little things that were chopped off with big knives and yelling. Similarly, you put the things you want to promote, "straight and not" put up, readers feel that there is no technical content, and even disgusted, soft Wen's most wonderful place is to be promoted into the language, if you can do with the theme and the key content of the bones connected inseparable, that is absolutely cow X, which requires a little thought to design. Want to promote the things naturally brought out, this is the highest level of soft text promotion.

Six. Select the appropriate network media, and select suitable for the soft text to publish the site theme and content.

I am currently used to publish Soft Wen's website is admin5 webmaster nets, chinaz.com, techdoor.cn, Techweb,20ju, Iris, Sadie, and so on, these platforms, you have to study their characteristics. to local conditions.

Like Admin5. The experience class article is often recommended to the home page location, such as I now write this article may be recommended. Because this is a summary of experience. Admin5 like this kind of thing. I think this, if from the site content point of view, admin5 do better than Chinaz. Chinaz home things a bit messy, is stationmaster station always recommend some not 46 big cheat of what comment article, read and did not look like, if I want to amuse see lively, I will go to TechWeb and Eric, why do I come to Chinaz? TechWeb is more concerned about the limited number of large internet companies, such as Baidu Ah, Yahoo Ah, a wind blowing early move, you write a comment article, basically TechWeb editor is relatively cold. However, my articles are less easy to promote content, it depends on your own design capabilities.

and ADMIN5 because it's not a blog, so there is audit, the article inside basically do not let the link, although the admin5 weight is very high, but no link is not easy to get outside the chain, light on the admin5 of dozens of, hundreds of times the click value is not small, the key is his reprint rate, there is a back to write articles, I have also tried to put one of my website "Learning Valley" station written http://xuexigu.com this band http://form, because if once reproduced, many other sites CMS or forum system will take the content of http://directly identified as a hyperlink, But it was finally canceled by Admin5 's editor. Many sites are not allowed to add links, such as 20ju is plain text. I don't know if it's because my grades are too low. TechWeb because it is a blog so, you chain nothing, he can accept. As long as it is reasonable, not spam, will not affect the recommendation, and post immediately on the station, very convenient, and in this site is also very high reprint rate, here can not say Sadie blog, I in the Sadie Net is the so-called through-train users, often have articles are recommended to the home page, the click Rate is very high, but few comments , and I got an e-mail that day that I was turned into an advertiser because I was posting too many ads in the article. I guess it's probably because I added a link to my blog, and the site didn't understand what he could bring to the writers, and why would people go to him to post original articles, That is why there is such a strange function as the law of the Qing Dynasty. In short, you publish the soft text, you have to study the management characteristics of these sites. and find ways to adapt to this management model.

Above six points is my superficial summary, may have not thought of place, for the above six points, I also have a lot of not to do the place, in short, is not afraid of everyone laugh, please a lot of criticism testify. In addition, to say a little bit more, for a piece of software played a big role, or his popularity, should pay more attention to reprint, the greater the number of reprint, the effect is the better, in a certain website platform, click Rate is also a few hundreds of browsing volume, and if it is reproduced, publicity will greatly enhance the effect. If the software has designed the site's promotional links. will also increase the external link, the long Web site in the search engine performance capability, is a multiplier. (This article is the first Chuan website Planning blog Http://www.henzhuguan..com, reproduced please note out, welcome to add my qq:1705363 or msn:wangchuan@126.com exchange. )

Finally wish you happy Spring Festival, we would like to write more excellent soft wen, get better publicity, get a lot of outside the chain, rich, make a fortune, a windfall!!!