CICC: In the next few years the client will still be the core part of the domestic online games market

　CICC recently issued an inquiry that the online game industry performance in the past three years, the current industry as a whole is still in transition phase, the performance of various market segments, although Web games and mobile phone game market into the rapid expansion of the channel, However, in the early stages of their respective development cycles, the large multiplayer online role-playing game (MMORPG) will remain the most important market segment, measured by market size.

CICC reported that the current online game market scale growth slowed. According to the GPC and IDC survey, 2004-2011 China's PC games market (including client games and web games) annual composite growth rate of up to 50.3%, 2011 Annual Market size reached 42.9 billion yuan, but the growth rate fell to 32.4%. In addition, the average income per paid user (ARPU) growth rate also showed a downward trend. Although the net game market annual ARPU from 2004 240 yuan to 2011 646 yuan, the average annual compound growth rate reached 15.2%, but the past three years annual compound growth rate is only 2.3%. ARPU growth is expected to continue to decline in the next few years.

At the same time, CICC also explained that although China's overall online game market growth has shown a downward trend, but the market segment continued to differentiate. According to a survey by GPC and IDC, the 2008 MMORPG market scale grew by as much as 81%, and in 2011 the growth rate fell to around 20%. 2011 MMORPG Market size of 25.1 billion yuan. Due to the high base and the player's preference for game type change, the estimated market size will increase to 29 billion yuan in 2012.

Compared to the 2004-2011-year market scale of the leisure travel market, the annual composite growth rate was 61%, and climbed to 11.6 billion yuan in 2011, according to the research report. The market for web games and mobile gaming has grown rapidly in recent years. According to a survey by GPC and IDC, the market size of web games (including advanced web games, social games and stand-alone web games) grew by 134% annually in 2008-2011. Mobile gaming market has also entered a rapid growth track, the 2011 Market size growth rate of 87%. We expect that the mobile games market will continue to grow in 2012, the market will reach 2.6 billion yuan, an increase of 53%. With the increasing penetration rate of smartphones in China, we estimate that the 2011-2014 mobile games market will grow at an annual rate of 41%.

Although the web game and mobile phone games are exerting force, but CICC pointed out that in the next few years, the client will still be the core of the domestic game market. Measured by market size MMORPG will remain the most important segment of the online market. Some MMORPG with higher popularity have a stable user base and a per-user consumption amount. CICC believes that popular online games not only bring interesting gaming experiences to users, but also provide an interactive social platform. According to the data from the Eric Consulting, 41.2% of the online users will be "friends and props in the game" as they continue to choose the current game of the first factor, the proportion of the second factor is 7.1% higher.

(Stock market Weekly feeds)