Ciiic:5 Big brand Monopoly high-end refrigerator 60% market

Recently, the National Bureau of Statistics Industry Enterprise Information Release Center held the 18th annual nationwide merchandise sales information release will be held in the Great Hall of China, the 2014 Consumer goods Market Advisory report and the 2013 high-end refrigerator market analysis and prospects. According to the report data, in 2013, with 19.39% brand market share and 22.44% sales market share, the company was ranked top of the high-end market and became the first brand of high-end refrigerator. Survey data statistics, high-end refrigerator market sales ranked in the top 5 brands for Cassadi, Siemens, Samsung, LG, Haier, the five strong brands accounted for high-end refrigerators 60% market, the last year the market concentration is higher. Industry insiders pointed out that high-end refrigerator market concentration, is the user needs and overall product structure optimization results. With the "70," the group has become the main consumer of high-quality, home appliances market is showing a clear "trend of optimal consumption" characteristics, high-end, high-capacity, intelligent fashion refrigerator more and more consumers welcome. In the face of changes in consumer demand, the refrigerator enterprises have also upgraded product lines, layout high-end market. As an artist of high-end brand, the Casanova has been through interaction with users for many years, deeply explore the real needs of consumers, and constantly introduce innovative high-end intelligent products, Lang series refrigerators is a model of interaction with users. "The first time I saw Lang was open to the fridge, really amazing." Although the 801L large volume, but the use of wide-body design, looks very thin, stylish. And this refrigerator uses 99.9% sterilization function, let family always taste the healthiest fruits and vegetables, eliminate mouth. As the first user of the Lang refrigerator, Ms. Liu, who lives in the south of Qingdao, is praising Lang. It is reported that the future of the Dili will continue to interact with the user to innovate, to provide users with more convenient, intelligent home life solutions, so that users enjoy the technology innovation brought about by the new home appliances experience.