CIOs say developing bi and data analysis to fit the needs of the company

TJX The firm's robust earnings for the quarter in the context of the rapid economic slowdown, indicating that the company is developing 8084.html ">". TJX has T.J Maxx and marshalls discount chains. The total sales in 2011 was 23.2 billion yuan, with a 6% rise last year. But when it comes to business intelligence (BI) and data analysis, Jon Geggatt, vice president of the information Architecture and Business Intelligence department, says the retailer still has a long way to go.

In a recent Boston Information management conference, Jon said that "TJX is not mature in the bi field" for all CIOs present. In fact, the retailer has long been uninterested in corporate bi and data-analysis projects, and Geggatt, who worked for the company since 2010, said on LinkedIn that he had "been dubbed Rodney Dangerfield by colleagues."

Of course, all this is challenging. Geggatt's architecture team is leading the company toward BI and data analysis. To be sure, this means that they continue to instill in the business unit concepts of master data management and BI governance, and, more importantly, to push the right information to those who can produce economic benefits, and so on. "We are focused on providing our customers with good products from suppliers waiting for you to promote the mainstream trend of today's market," he said. Business intelligence is being deployed in widely accepted ways, such as the ipad and the iphone, which are like green striped paper that has traditionally been accepted and used for recording by the most stubborn buyers in sales.

After listening to the speech at the SIM Conference speaker Geggat, we will be able to conclude that, like politics, BI and data analysis are different, at least to suit the needs of the company itself. Thomas Davenport is a professor of management and computer technology at the University of Badson in Wellesley, Massachusetts, and he is the President's award-awarding. He said the panel's discussion expressed how bi and data analysis reflected a company's culture, although it had long been the same rule since 20.

BI and data analysis require accurate data

At the same time as TJX's leisurely and step-by-step investment in BI, the Wayfair LLC, a decade-old home electric dealer based in Boston, has implanted bi and data analysis into the company's DNA. "We already have bi and data analysis before PR or branding team building," said Ed Macri, vice president of marketing and Business Analytics at the company. It took the company a year to clean up the click Stream data to make sure the data was accurate. "We don't need change management," Ed says. We don't have to convince people to do this. Our biggest challenge is the sheer volume of data that has grown much faster than profits.

The media tycoon "Mort" Zuckerman the Boston Properties Company, which was set up in 1970, incorporated data management into a corporate creed when it was listed in 1997. "We have done a lot of work on data standards at the beginning of the company listing," said Jim Whalen, a CIO at the Boston Real Estate Investment trust. The Trust Company owns the largest class A office space in the United States and has the right to exploit it.

For the past 2.5 years, Boston properties has been focusing on applying BI and data analysis to finance and building models to simulate 20 years later. Whalen said: "This is a watershed for us." At that time, the company had begun to measure and compare the front desk services of each of our buildings. "For example, the General Motors building in New York has 18,000 visitors a year," he said. (This figure is a good indicator of the economy) as with Wayfair, Boston properties will soon introduce a lot of data, just as they begin to collect and analyze thousands of data collection points installed in the building system to optimize energy management and other services. But this is only the initial phase of the project. BI will act as a continuous improvement process for the company, he added.

All the CIOs at the scene say that the goals of BI and data analysis projects and how to be better used (and whether they are controlled by it) will no doubt depend on the culture of the company.

TechTarget Chinese original content, original link: http://www.searchcio.com.cn/showcontent_64123.htm

(Responsible editor: Lu Guang)