Cisco is also difficult to play in the Chinese conference market

The paper/knife cost 3.2 billion of billions of dollars, and Cisco netted the world's largest multimedia integration operator WebEx a few years ago. For a time, the company has become a sweet-potatoes in Cisco's hands, making it almost invincible in the conference market. In Europe and the United States, WebEx market share of 67%, is the absolute "rivers and lakes Overlord."　　But now, the rise of domestic companies is constantly causing trouble. In the 2007, WebEx, the Easy master Cisco, officially entered China. Despite a stronger financial backing and management support, many people have misgivings about whether they can continue their brilliance in China. After all, there are few world names in China.　　Although WebEx has a successful experience abroad, it is doubtful whether he can succeed in China. In fact, WebEx's status is now being challenged in China. Not be familiar with the outside world of the company, was speculated by the industry as a sniper WebEx black horse.　　It is understood that the full time into the public view from the FS of an annual report: The whole time is China's fastest growing conference company, two consecutive years of sales growth of more than 70%. WebEx's success in the European market has many reasons.　　First of all, Westerners like self-help meetings, and China's meeting demand is diametrically opposed to the United States, often thousands of meetings are common, self-help-style meeting habits have not been developed, can not be separated from manual assistance. Customer needs determine the business model, WebEx business model transplant to the new market environment, we need to understand customer value, that is, the business model localization transformation.　　This means that decision-making power decentralization, the whole company management mechanism, management structure, will bring great impact. It needs to be emphasized that the localization of business models is by no means measured by the number of local employees, but involves the all-round transformation of product/service design, marketing strategy, sales model, management mechanism and even brand information. On ebay, for example, China still insists on the American business model of "second-hand goods auctions" and "charging sellers", while the Chinese do not have the habit of second-hand trading. Although ebay placed China in the position of investment after the US, it was a crushing defeat.　　The meaning of business model localization is needless to say.　　And in this respect, all the time to study the Chinese people's meeting habits, the business model relies entirely on the Chinese conference market demand, the advantages of the show. On the technology platform, two companies offer remote conferencing services based on SaaS platforms. WebEx utilizes the multimedia Exchange platform Mediatone to provide seamless backup for all meetings held in the data center and offsite backup of all meetings. Once the meeting is interrupted, the meeting will immediately migrate to servers in other areas to continue to hold.　　In this field, WebEx undoubtedly walked ahead. But with WebEx to integrate all the remote meeting needs in the Internet platform, the whole time more attention to conference information exchange quality, in view of China's Internet quality distribution imbalance in the current situation, the use of Narrowband voice technology, speech codec algorithm to improve the efficiency of speech transmission to enhance the conference platform to NetworkThe adaptive force of the complex jitter and delay, through the integration of Peer-to-peer technology, realizes the communication transmission shunt, reduces the meeting system to the enterprise intranet bandwidth request.　　To ensure that the end user to share the demo documents, Web pages and desktop data synchronization, while the audio and video signal real-time transmission. The biggest problem is that WebEx's product was gradually integrated into Cisco's next-generation collaboration product since it was acquired by Cisco in 2007, making it somewhat constrained.　　Moreover, WebEx is still using the Internet technology solutions, but subject to the network environment, its audio, video interaction damage, often the sound quality is unreliable, echo, noise serious cases, once the number of participants, the meeting is almost difficult to carry out.　　And the full time uses the telecommunication, the Internet dual Network fusion way, will voice, the video, the data sharing deploys separately in the different line, the VoIP voice communication completely avoids the sound quality the distress, reduced to the Internet resources occupation, causes the video to become more fluent. Once, the Chinese people to foreign companies, especially well-known enterprises have an unconditional worship, but now this situation has changed. As Yahoo, EBay, Motorola and other well-known enterprises in China have been encountering "Waterloo", people suddenly found that the famous enterprises in China may not play a turn.　　More and more domestic companies are winning the battle against the world's most famous enterprises. Jamesmcgregor, a former Wall Street Journal correspondent in Beijing, said in the book 1 billion consumers that China is a country whose ideology is completely different from that of the West, and its market characteristics must be different from that of the West.　　Many foreign companies who do not understand the Chinese market, with the most advanced technology, rich management experience and the best talent, think that success in China is a matter of fact, but it turns out to be a very naïve idea. If this problem is not correctly understood, the road to WebEx China will become narrower.