Cisco's last hole: The Road to cloud computing

In the continuous development of Cisco Enterprises, its business has been around about 30 of its core industries related business. But if you can not understand their core, do not know their comparative advantage, can not find the trend of the times, how efforts can only bring unfortunate results.





Brilliant, Cisco, the two teachers developed a generation of empires, once more than Microsoft sat on the first of IT companies. What is even more rare is rashness, recognizing the spirit of the new age, starting the transition, spending billions of of dollars on acquisitions of companies such as WebEx, Tandberg and Flip, and even in the most burgeoning social networking sites, Cisco has acquired Utah Street NX's asset social networking site tribe.net. This series of acquisitions heralds a constant shift in Cisco, and we seem to be able to hear John. The laughter of Chambers in his night's dreams, however, was short-lived, and after announcing a halt to the development of the flip camera product and the EOS social platform, Cisco then laid off 6500 people and sold a Mexican factory in the middle of the year. Cisco's management and business Unit has been restructured into its latest reform initiative.





This reminds us of a century like IBM, in more than 100 years of development time has experienced a number of sufficient transformation, each time is the enterprise towards greater brilliance. That made Cisco look dwarfed and hobbled in the face of the new market.





So, exactly what makes Cisco in the transformation of the frequent threadbare, painting tigers no anti-class dog, unexpectedly from the global market capitalisation of the first company, reduced to the point of selling assets frequently? What exactly did the acquisition bring to Cisco? John Chambers, CEO of Cisco, wrote: "As I said, our strategy is good, but chambers."




The collapse of the
Empire





in the continuous development of Cisco Enterprise, its business has been around 30 of its core industry related business. Cisco once said it maintained its annual growth target of 12% to 17%, but in fact, the expansion of the business ultimately brings Cisco management attention to a wide range of decentralization, while its core business routing and Exchange market is close to the saturation growth slowdown, the end result is naturally Cisco corporate cohesion and productivity decline, It also clearly shows that Cisco's market transformation has never been translated into revenue.





Cisco has already cut 550 jobs and merged its meagre Linksys home networking business, despite the flip camera product, but Cisco's prospects are still forcing it to overhaul.





turned his head and looked at the dancing elephants, and IBM had been methodically stripped of its hardware business in the last 10 years: the 20% share market for disk storage, sold to Hitachi in 2002, and the PC business to Lenovo in 2005, and the 2007 commercial printer was packaged and sold to Japan's Ricoh. Unwieldy's business unit was diverted by one by one, and IBM had sufficient human and financial resources to invest and produce in such projects as the liquidity risks of the top banks. Through the Gerstner "electronic business, should need to change" strategy, market-oriented, customer-centric, to protect the dealer's software products and solutions sales comprehensive, responsive to market demand, so that IBM good profit margin.





's years of leading edge have made IBM an open, ThinkPad Guru into an ancient fortress of bureaucratic style. Yet once again opening up to the market, IBM has returned to "industry standards" and even promised that its patents donated to the Structural Information Standardization Promotion Organization (OASIS) would be free to other manufacturers. With an open mind, IBM has been able to regain control of the market demand and peer status, to know their own strengths to adapt to the largest market demand, timely account for high value-added products market, and these are Cisco in a series of acquisitions in order to ignore the problem.





the reaction





may have been fascinated by the video, and I wonder if Chambers is a good shot, but the flip camera's pure Digital Technologies's takeover is naturally bad.





in fact, the transformation is necessary, the use of their own advantage is indispensable, otherwise enter a new field, no matter who will be two Kong long. Cisco's 300,000-dollar net-real system is the fastest-growing Cisco product in 2008, according to the American Science and technology magazine Fast Company. Cisco's acquisitions are linked to Cisco's successful home technology product line and Cisco's fast-growing corporate video.





With the rise of smartphones that can shoot and share video, the flip camera is no longer adaptable to the needs of ordinary consumers, as it is for ordinary consumers to see, and it is puzzling that the leader of the business is unable to turn his horse in time.





Chambers is of the view that distraction has brought discontent in the second quarter. In fact, each big company is in different aspects of the synchronized development. But why is it that this is the case, simply due to distraction, a clear insult to the company's tens of thousands of employees? Of course, we can explain that Chambers is one of the world's top ten IT companies, and it's still an incredible explanation.





Cisco in its core, the basic business of product transformation appears to be stretched, blindly enlarged and then began the surgery of the big cut, the number of employees in thousands, the reason lies in the development direction of strategic error. Today's Cisco is trying to get back to its own routing and switching business, and for the previous expansion of the near market began to shrink, like a fairy tale in the bear, break one, throw a, but if you can not recognize their core, can not understand their comparative advantage, can not find the trend of the Times, What kind of effort can only bring bad results.





Junction





wise.





IBM in this cloud era put forward the concept of Blue cloud, show its own ambitions for cloud computing. In the new era through cloud computing occupy a place, is today's IT industry chain, regardless of large and small enterprises are in the pursuit of a major trend. In fact, Cisco in the field of cloud computing early, after a toss to turn the tide, relying on its existing hardware and software advantages of the development of cloud computing must be a bright road. Since Cisco itself has an advantage in Web services solutions, and in the era of cloud computing is booming, it is all enterprises in the exploration of their own characteristics of the road and no one can grasp the absolute right of speech, naturally this is also the person who makes full use of their ability to establish status, So this is an excellent opportunity for Cisco to develop in the new era.





Huawei's chief executive, Ren, has said that Huawei is on the cloud platform to catch up with, surpass Cisco, and catch up with Google in its cloud business. Cisco's cloud platform as a catch-up target for Huawei to develop cloud computing is enough to justify its leadership in this area. Lew Tucker, Global vice president and chief technology officer for Cloud computing operations, said: "Cisco's cloud strategy is to keep users in the center, using the network as a platform for the cloud, to help users build and operate customized cloud solutions that include public and private clouds, and to ensure that they collaborate by deploying cloud services for users Innovate and safely carry out business to further accelerate the development of cloud services business. At the same time, Cisco will help customers deploy fully tested, industry-best overall cloud solutions through a rich cloud ecosystem, and eventually build themselves into a market leader for cloud services based on the advantages of a network platform. "User-centric, network-operating platform, we can see here Cisco clear cloud computing ideas."





Cisco's cloud Computing strategy, network Core Infrastructure has always been the most important, data center and virtualization and other solutions, as well as the rich application of its cloud computing business is the main supply. The cloud services platform for operators, businesses and government agencies is a reflection of Cisco's full understanding of the combination of cloud computing priorities and the strengths of its businesses.





For example, in Cisco's Education Cloud program, the cloud terminal platform is linked to a data campus that uses a resource pool wherever it is on campus. This is just one example of a cloud platform application that is proving that Cisco is not completely incapable of understanding its strengths and market needs, but simply attributing it to the "executive power" that Chambers says, and the ability of an enterprise's managers cannot be questioned.





in a gradual new era, with the advantages of technology, Cisco although a lot of detours, but still have their own last cards. But a hand is not all rely on the cards can win, no good psychological quality and superb skills, and then good cards can be smelly.  As outsiders, we can sweep our seats and sit down to see where the decades-old empire is going, or to decay or bloom.

(Responsible editor: admin)