Citi gives a "buy" rating on its shares, setting its target price at $7.5

Source: Internet
Author: User
Keywords Citigroup
Tags business business growth community community effects developed game games gaming

The following is a summary of the contents of the report:

The tour has established a favorable position to expand the online gaming market, especially web games and mobile games. We give recognition to the diversity strategy of touring MMO, web games, vertical games (17173.com) and gaming platforms. We gave a "buy" rating to the stock and set the target price at $7.5.

"Tianlong Eight" is the cornerstone of business growth: Explore the self-developed "Tianlong eight" has a strong user loyalty and community effects. We believe that the life cycle of Tianlong eight will be further extended through high quality upgrades and data sheets. We expect that the game will continue to contribute about 2/3 of the game's revenue, providing a strong cash flow for the tour.

Enter the Web game market: There are two web games in operation, namely "Pinball Hall" (DDTank) and "The Divine Comedy". In addition, the tour also plans to launch on the 17173.com platform online game channel, so as to attract more gamers. We expect a 2013-year tour of non-MMO games and other game revenues to account for about 20% of total gaming revenue.

17173.com Personalized Gaming platform: Unlike competitors, the tour has the leading online gaming information website 17173.com. The platform is not only a free distribution channel for autonomous gaming products, but will also attract new gamers in the future. With a huge active user base, the tour will eventually turn 17173.com into an online gaming platform.

Valuation: Give a "buy" rating to the stock and set the target price at $7.5.

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