CJ notes: Mobile games in the eyes of the end-tour giants

Outside the game, ChinaJoy's beautiful scenery line is also a major feature/Josie ChinaJoy the next day, the world mobile game assembly gathered all the hands Zhaohao strong, touch, Blue Harbor, music, excellent, 91, UC, 360, Fei and other manufacturers all debut, Reporters outside the venue blocking the hot hands of the big boys to cross-examine mobile game issues, the various forums are crowded. Everyone is saying this is the trend, this is the future, but from all sorts of details, not all the manufacturers really dare to put their chips in the hands of the swimming. The movements and attitudes of the giant tour giants are intriguing. Shanda: Relying on channels? Profit too little rely on "spread million King Arthur", Shanda in the field of hand travel has been small, for a variety of active and passive reasons, Shanda chose their own distribution and operation of this game, free from the reliance on Third-party channels. Shanda Game CEO Zhang that a game to remove research and development costs, advertising costs, channel costs, to developers hand too little, if the hands of the poor and channel management, the final developer will feel unprofitable, will go to do End tour and page tour. Giant: The end of the swim is very moist and most of the end of the tour manufacturers, Giant has not officially launched the hand tour products, giant network president Guixe said, the giant from 1.5 before the Start Layout page tour, to 8 September will have two products out, hand Tour products will have 4, 5, before the end of the year, including "Journey" Mobile version in Guixe view, now the end of the tour is like a light black, media and capital rivals to pay attention to too much, but the end of the tour is still alive and well, the profit is not low, the market is very mature, the number of players has not been reduced. Perfect: Mobile games will touch all terminals the perfect world is also in two of the end of the "Perfect World" and "Chu-han Legends" on the basis of the launch of a hand tour version, the perfect World CEO Xiao Wang said that the next step of Internet entertainment will be games, film and television, music and reading further integration, mobile phones, tablets and wearable equipment will become the carrier of Internet entertainment. Xiao Wang believes that the next generation of Internet entertainment must be multidimensional presentation of products, television, computers, mobile phones, tablets and a variety of possible terminals will be one of the carriers. At the same time, Xiao Wang said the perfect will increase in the mobile gaming sector investment. Jinshan: Hand-swimming with the homogenization of copy speed too fast. Golden Hill Games senior vice president, West Hill CEO Zou's speech is still to end the theme of the tour, he thought that the hand will soon also become and end of the tour, the same as the page, now the hand swims from scratch, but has not entered from the time to the essence. "You have to believe that there are a lot of places in the mobile game that will drop pies, and if you do, you don't need a huge amount of input to find a huge opportunity." "Zou said. Zou said that the speed of hand-swimming homogenization Large-area copies of the speed far more than the end of the tour and page tour, which will allow the hand to travel in the next very short period of time into the boutique era, the process end of the 10-year tour, the page for 5 years of travel, and page travel as long as two or three years. Nine City: Only do a page tour is different, nine city in this year CJ on display only a page tour product "Miracle return", nine city vice President ShenIn the speech to the end of the tour and hand tour did not mention. Tencent: The end of the tour will still be in the mature and smooth development period in contrast to Tencent's booth, this year did not perform, not even the stage, but made a huge game experience area-but this year does not show mobile games. Tencent vice president Cheng said that the end of the tour in a considerable period of time will still be in a mature and smooth development stage. However, Tencent in the field of hand travel is not slow, 2013 China Mobile User Research and development manufacturers, Tencent to 8.8% of the market share top. It is not obvious that the big-Port Land will shift as resolutely as the big players, after all, the way of thinking, team structure, mode of operation and the end of the tour has too much difference, the ship turned around can not be achieved overnight, the so-called cross-platform is only the end of the company on the basis of the previous competitors swim carefully test water, This year CJ has few vendors that emphasize products across clients, Web pages and mobile terminals. As Guixe said, the end of the tour is also now very nourishing, in spite of its large volume, the slowing of growth is the problem that the end-travel giants have to contend with, with the current pace of travel and the volume of hand travel not enough to support their future, and in this lean, a quick reaction to the market may be the key to victory or defeat.