Cleaning Industry SEO Case Study Summary

This issue of early morning SEO case Study of the analysis object is daily cleaning. This phase of the object is characterized by: SEO competition is very fierce, the whole industry is doing optimization, the site has done a certain optimization, than most corporate websites, but not enough in place.

A total of 14 reports were received during the current period. This article put everyone's point of view to organize, to facilitate the formation of the overall understanding of research results.

I. Competition Analysis

For cleaning the industry's SEO competition, Jia Lun summed up quite in place:

"Cleaning industry has always been in the search engine competition is very fierce keyword, feedback from the industry as a whole search engine keyword search is also with them to bring a lot of business, especially in Shanghai many large cleaning enterprises are through the Internet and rapid development of his cleaning, and even some enterprises to 90% The promotion cost all on the Internet. This has increased the cleaning industry in the search engine competition, Baidu's "clean cleaning" keyword has been bidding to more than 30 yuan a click, and Google cleaning related keywords from the first page to the third page to see the traces of optimization, and are operated by professional companies, Many dry cleaning businesses have more internet marketing costs than millions. ”

Jia Lun will report named "Competitive unpopular word optimization", the image reflects the site of the industry's SEO characteristics, because the industry's website are doing optimization, and these keywords relative to other popular keyword search volume is still very small.

Two. Website target, audience and keyword analysis

The following is part of the relevant keywords of the monthly http://www.aliyun.com/zixun/aggregation/20097.html "> Baidu Index, Caper bought all these keywords Baidu promotion:

Cleaning 1983, cleaning and cleaning 1781, cleaning to join 1759, cleaning and cleaning 1128, cleaning cleaning to join 1081, cleaning equipment 360, cleaning chain 292 clean, cleaning chain 216.

Early morning SEO that the general word search volume although large, but the customer conversion rate is not necessarily high, according to Caper's own business and site positioning to conceive the key words is the most important

It is generally believed that the site lacks the overall plan for the target keyword. Includes: 1. corresponding to different keywords to establish targeted optimization page, 2. Focus on the main keywords, the establishment of long tail keywords;

CHRIS.E specific suggestions on how to set up targeted pages for different keywords. He mentioned:

1. "Clean cleaning" and "cleaning", separate production into a two-level landing page

2. "Clean cleaning" from a login page

3. "Cleaning Cleaning machine" and "cleaning cleaning equipment" Merge a login page

The keyword density of each login page remains in 3.5%~4.0%, other SEO elements are optimized as usual.