Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall
Definition:
IP: A user who accesses a Web site. An IP roughly corresponds to a user.
intention: User interest, intention, focus
Web site profit model, there are a variety of classification methods.
from whether directly to meet the user's intention to classify, divided into two categories, one is a shopping site, a kind of guide-oriented web site.
shopping is a relatively broad statement, meaning a wide range of transactions involved. It is a shopping site that sells certain real or virtual products, or provides an actual or virtual service, or acts as an intermediary to provide some kind of trading environment for income. This kind of shopping website achieves the income by satisfying the user transaction demand, realizes the user intention. For example, there is a typical ebay, when, Alibaba, pig eight precepts.
Taobao although itself to provide trading venues, but not on the transaction charges, the current profit model is not clear, but also does not belong to the shopping site, from its trend to see, it is possible to become a shopping-oriented website.
shopping site, itself does not directly satisfy the user intent, but will meet the user intent, and the opportunity to deal with the user transfer to a third party, this behavior is through the sale of user intent to profit. More typical Google, Baidu these search engines, Sina and other media portals such as Web sites and Douban and other web2.0-class sites.
This kind of shopping-style website sells the user intention to obtain the income.
Of course, most of the sites are integrated with a variety of profit models, they have multiple channels, some channels belong to the shopping channel, some channels belong to the guide-type channels, such sites usually carry out the internal transactions of user intent.
The profit model of
shopping site can be divided into various types according to different forms. There is no discussion here.
This article discusses how to clear the user intent of the shopping site, enhance IP value. Depending on whether the user's intent is clear, the value of the IP is determined to be different in size. User intent to clear IP value, higher than the user intent to obscure IP value. What are the ways in which the Web site is designed to identify users?
site positioning: The user intent, IP type of self screening.
site first positioning itself in a certain type of user, such as women's website, children's web site, such positioning once the formation of brand, complete the user informed, you can basically determine the general purpose of visitors.
Ii. website content:
The
Web site can further clarify the intentions of visitors by making different content.
Usually, content can be tagged, such as an article, appear most of the keyword is what, the main content keyword is what, can be made into a keyword inverted table, you can assume that, if the user is interested in the article, Then the intention of the user at that time can use the keyword of the article to appear. To match the right keyword ads, it is possible to complete the sale of the user intent to profit flow.
third, Web tools:
Web site by providing a variety of tools to users, from the user's choice and use process, clear user intent.
through the above processes, methods, channels, shopping-oriented web site in the analysis of users or a number of clicks on the user or input behavior, if the user intent, can be targeted to different customers for sale.
users to enter the home page, its intention is only with the site brand matching, no refinement, not very clear. When a user enters the inner page or uses certain features, its explicit intent begins to show up and the user's value is improved. Therefore, generally speaking, within the page of single IP advertising value, higher than the home.
Therefore, shopping-oriented website to do the following:
1, with the least steps, the lowest cost, clear user intent. Search engine is a step that is to clarify the user intention of the best case, another article analysis.
2, to attract users through the navigation into the inner page or choose to use certain features, in order to more clearly user intent.
3, enhance the website stickiness, attract the target user to visit many times, monopolize the user's intention monopoly right.
because the user intent to translate into actual purchase behavior, is only a possibility, therefore, the shopping-oriented website sells, is only one kind of turnover profit possibility, therefore its value is comparatively low. From the bidding rankings of the search engine situation, this may be sold, the opportunity to achieve sales of the purchase price, from the Mao money, the high is only to reach a few yuan or to dozens of yuan. Once this possibility is realized, the shopping site may profit more from an IP.
If you are not satisfied with the sale of users intent to profit, shopping-oriented web site can also open the function of the Web site, to meet the user's intention to earn more profit space. In fact, most websites do this. After all, shopping-oriented web site single IP margin is very low, the need for a great user base to achieve scale benefits, and this is not very easy to do. Some shopping-oriented websites, although there are millions of days of IP traffic scale, such as various types of blog sites, all kinds of comprehensive forum community site, but its IP intent is very vague, single IP margin is lower, therefore, relying on the sale of the user intent to profit is very little, they are not successful shopping-oriented site, if not new groping The road to profitability is very difficult.
Ant Collection Network is trying to upgrade the IP value of the shopping-oriented site, welcome to explore together.
