Clearly want to target content marketing 3 strategies to avoid Waterloo

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The idea that brands devote a great deal of time and energy to compiling high-quality, engaging and business-related content is undoubtedly powerful. Through a wonderfully blog, to capture the industry's new dynamic, product promotion and take orders, in fact, can do is very powerful.

This has led many marketers to plunge into the torrent of content marketing. However, the fact is that making money through content marketing is difficult and really difficult. Because when an article is updated on social media, 99% of the time, the reader you expect will not magically appear.

Today's content marketers, in the absence of editorial department, still shoulder the responsibility of editing. Perhaps the audience is supporting them. But this kind of interactive model is unfair, many marketers did not expect at first, they need to use double standard to do this thing. This is a world that needs to bring audiences (BYOA), marketers have to struggle inside.

But like the dark tunnel at the end there is always light, finally have a strategy to help you, around the brand building a strong user community. Here are some solutions for interactive participation, eventual monetization, and access to users.

Content is in essence and not in many. Real-time marketing has become the latest trend in the leading content marketing industry. For example, "Leo", which is often quoted, is keen to become a hot topic for this year's Super Bowl ad (Super Bowl ads) and social media. But under its massive bombing, we did not see the "Oreo moment" that impressed us.

That's because real-time content marketing is not a strategy. It's like throwing the spaghetti on the wall and winning it will be great. But it is unpredictable and not replicable.

In fact, we don't always need real-time information. So, instead of using the amount of content or speed of the content marketing as a standard, we should also be judged by the amount of value presented to the audience.

Your brand-related original content should be the ultimate choice for the user, not just a pastime, it should be sought after.

Brands such as Anthropologie, Warby Parker and Williams Sonoma are excellent examples of the company's high quality of original content, which puts time and money into value for money.

Professional things to the professional people to do. Not all brand marketing budgets can reach the level of Anthropologie or Williams Sonoma. When these brands focus their limited resources on product promotion, they wish they could become publishers. They know, of course, that Abas is good for product promotion, which is why they are involved in content marketing, but in fact they are already busy.

Take a look at the law of comparative advantage, which contains truth. Professional writers will create more value when they write articles according to their products, or when they are promoted according to the brand. For those brands that don't have enough in-house resources to better engage in content marketing, they should look for opportunities to collaborate with professional writers.

There are a number of ways for content marketers to choose from, either by inviting a media person as their brand guest contributor, by getting your brand licensed to print their articles on social media, or by employing a freelancer to write original stories and news for the brand. Either way, a good director will bring better results.

Set goals to follow the path. In order to guide the specific action of content marketing, enterprises have to consider the long-term, to implement a suitable marketing strategy. It should be set up very specific marketing goals, and then optimize the content marketing activities to achieve their goals.

This may require content marketers to think outside the box and see content development as the only deliverable, and they have a lot of other things to consider, such as setting up a user forum to increase audience participation, make a compelling call to action, or update blog posts about product data.

Not only that, once content marketing activities are conceptualized and implemented, marketers must be more intelligent in their assessment of the success of their activities, optimize their performance, and experiment for the best results to meet their key performance indicators (KPIs).

Google Analytics has done a great job, but so far it has only been geared toward marketers. Marketers need to use the power of tools to achieve their goals. Optimizely, for example, is a company focused on providing a A/B testing service for headlines, Web site replicas, and action calls.

Content marketing should and must be an important part of each company's network marketing strategy. Brand advocates and advocates are expected to receive information from their favorite brands, to actively engage with the company and to participate as much as possible in the future development of the brand. Doing content marketing is not necessarily very hard, it just requires that you do it right and that you have a clear goal.

Author: Choshi Kell, who is the CEO and co-founder of the Written.com website, Written.com is a start-up that specializes in content marketing. Josh is a continuous entrepreneur with more than 16 years of experience in starting and running a technology company.

(Via:entrepreneur, entrepreneurial State compiled.) Entrepreneur content is authorized to start the State exclusive cooperation, do not reprint without permission. )