Clever use of mail marketing, so that profits can be

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Marketing everywhere, business recount, this is a reality in today's society, no one can justly have a straight spine said: The wine is not afraid of the alley deep, remember, this is only a legend. The product is good or bad is fundamental, but sell do not sell to move, can sell how much, this is kingly, therefore, the marketing strategy receives the importance, important. When the microblogging, the forum becomes the marketing new darling, the mail how many appears some too gas, but "the old is not old, effective is good", does not humbly say, the Mail cannot occupy half of the marketing era, but can do the work certainly.

First, to be professional, do not blowout and spray

Mail marketing is in fact more operable, as long as the other side has a mailbox can be achieved. What businesses need to do is collect more valid email addresses, it may not be hard to buy as a third party, or get it from a network of people, which is really challenging to discern the validity of a collection of mailboxes, for example, the high-end auto group database contains a lot of student mailboxes, Cosmetics company's mailbox contains a lot of men's mailboxes, so even if the big fat email, but only the opposite, impossible, because too unprofessional, scrawled products pushed forward, even passers-by a B also did not distinguish.

Therefore, it is necessary to continuously locate the target group in the early and middle stage of email marketing, and strive to maximize the proportion of potential customers in the mail target group.

Second, the opportunity to see, not late do not leave early, convenient shopping

If the product that the enterprise wants to sell is time-sensitive, then the corresponding mail should be timely and accurate, such as supermarket discount, seasonal clothing preferential treatment, and for example, before the major festivals gift publicity, opportunity means business opportunities, to be prepared in advance, there is momentum, can not be approached before the action, To early momentum, slowly rendering, until the time ripe again, incisively and vividly, of course, the end is also very important, sloppy, can be after-sales service or investigation.

Another important point is that when the stimulus is strong enough, the desire to buy has been provoked, if the purchase process is convenient enough, then this business seems to be at your fingertips, imagine, when you see a very fine jewelry in the mail is being promoted, and the Merchant offers free shipping service, Then the possibility of buying will soar in a straight line.

Third, to promote the picture, do not advertise the atlas

As the mailbox becomes an important tool for conveying information, its use is also more extensive, many people open a computer to browse a mailbox, if the merchant just sent a message to the mailbox, then how to ensure that this email was clicked open? title is an important stepping stone, of course, concise and full of fun is the ideal situation, But what I want to say is that it is more difficult to do than to open the mail is more important is to read the mail, because click Open, 1 seconds, and read, at least 5 seconds, how to catch the eyeball in the shortest time, obviously the picture is easier to do than the text.

However, it is necessary to note that the marketing mail just for the reader to open a window, let him see the exquisite corner, the ultimate goal is to attract him to go to the main entrance, into the store, which is called the main drainage. So you just need to show one or two typical, rather than Taibaodalan, Panorama.

Four, the mailbox every day use, the mail does not have to send every day

e-mail marketing to take the easy, do not hate, although the mail marketing cost is low, but can not use excessive, otherwise it is likely to become spammers, causing boredom. The right thing to do is to send a small amount of mail regularly for a long period of time, with seasonal events, such as a discount mail for a specific item each month, or a promotional ad for moon Cakes before the mid-Autumn Festival.

For now, in a marketing strategy, mail is like a piece of jade that can be finely crafted, need to carefully consider, patience, grinding, use well, save the cost of good, use bad, waste time wasting expression, the key to grasp the "degree", first of all to collect resources, screening subdivision, then to cast, practical beauty, finally to persevere, Long campaign, so, mail can become your practical marketing tool. This article original starting A5, if reprint and I beg to add my thin leg socks http://www.9742.com.cn/link, as a webmaster, here thank you!