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Before I came to Happy E, I was always involved in the operation and planning of websites and wireless products. Whether for the online business travel industry, or marketing, I am a new person. In Happy E line of work time is also I continue to learn tourism e-commerce knowledge, learning marketing and online marketing knowledge of the process. It is an honor to invite me to open up my own expert blog, so that I can put myself on the marketing, tourism e-commerce understanding with the experts and friends to share and exchange.
Marketing, brand promotion, affiliate marketing, website operation, in this year always in these areas to go around. SEO, SEM, vertical search, viral marketing, database marketing, ROI, ue[user experience] each day with these key words together, in the days to come, I will take these keywords as clues, my understanding and experience with you, of course, there are deficiencies and inadequacies of the places also welcome friends to criticize advice.
Tourism E-commerce Marketing, this phrase brings us to the issue of products, platforms and transactions throughout the process, to solve the product is what, how to form a transaction and where the user from the problem.
First keyword: tourism travel
Cover travel related tourism product links, including air tickets, hotels, combination of tourism products, car rental, destination information, etc. related to the target users, target user needs, product characteristics such as the light season.
Second keyword: e-commerce Commerce
The simple literal translation is through the electronic way completes the business transaction, the electronic form mainly refers to the Internet, simply is establishes a website on the Internet. In addition, I think can also join the wireless internet platform, that is, the establishment of a WAP site, the mobile phone to complete the transaction on the wireless, the platform is also very broad prospects, the current in Japan, the popularity of wireless internet and interconnection is more than more; The related keywords will involve: The user's online booking experience, the UE-related concept, and electronic payment, an essential part of E-commerce.
The Third keyword: marketing marketing
Marketing covers a wide range, I mainly want to talk about two aspects, online marketing and database marketing. Online marketing can expand the way include: Network advertising, search engine, website Alliance and also belong to the database marketing email marketing, etc. database marketing is the use of database resources, through different means, including SMS, email, DM, Sales information is passed to the user for registration or purchase by way of telemarketing. The core of the two ways of marketing is precision, from the online marketing point of view, is the quality of these web site traffic [namely: Channel site users and target users match degree]; from the database marketing point of view, is the quality of the database [namely: Database resources and target users match degree].
These are my current work on a rough introduction, in the days to come, I will take these keywords as the core, and you share the experience, in-depth research and explore more topics, thank you again for my blog's attention.