Point Stone in the "click fraud" MSN Seminar, Love search of the complete victory put forward "on-time bidding," the idea is very good, the thinking point of view gives great inspiration. Ho Tian also raised the idea of "pay by open".
In fact, these help the engine to find a way to the angle, is only amuse oneself yy. It's still good. Chen, he believes that click fraud is the click of the operating mode of charge to change the mode can change the state of fraud, but at this stage the engine could not change the operating mode of the engine, only advertisers themselves to find ways to adjust the skills, to avoid the most serious range of fraud. That's what he said:
"About click fraud, advertisers ' main concern is that costs are wasted," he said. Monitor the effect after the click, increase the high rate of conversion of keywords, reduce the low conversion rate of words or only money does not produce effect words, can play to avoid the problem of advertising waste, can indirectly solve the malicious click problem.
I think it's a great business opportunity to have a closer look at this description. "Where there is demand, there are opportunities," since click fraud is a considerable amount of time the engine can not solve the problem, then how to reduce the click fraud is the focus of advertisers need to pay attention to and try to meet the needs of the people can make money. Even if only give advertisers some ideas and forms of tools, but also with others have differentiated.
The engine is imperfect, leaving room for the downstream.
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