Click Wu Shanqiang: Children's Wear "storytelling" as an expert

As we all know, children's wear market is one of the most promising industries in China's apparel industry. However, in the domestic children's wear market, about 50% of the market share of domestic manufacturers are basically squeezed in the low-end market, many small enterprises in order to survive, have to compete to low prices, or think others do "wedding clothes" to earn small profits, and foreign children's clothing brand occupies 50% of the market share, almost monopolized the high-end market of domestic children's wear,　　Earn a high profit. Green Group "Click" Children's clothing is determined to change the market pattern, recently launched the "will tell stories of children's wear" concept, has been the first "children's clothing experts" image.　　At the 18th Annual costume and Apparel exposition, the reporter was fortunate to interview Mr. Wu Shanqiang, assistant general manager of Fujian Green Group Co., Ltd.　　Fujian Green Group Co., Ltd. Assistant general Manager: Wu Shanqiang What is "storytelling children's wear"? Wu Shanqiang told reporters that every click of the children's clothing will have a child like, lively and interesting, rich in educational and enlightening small story.　　In this way, consumers buy dadida children's meaning, not only in the appearance of the dress or warmth, more through the story of clothes, with parents together to educate children.　　Click the foreign children's clothing well-known brands as the reference object, strengthen the brand personality, around the "love" connotation, combined with children like to listen to the characteristics of the story, around the "children's clothing", brand and product personality and brand culture of the extension of the connotation. Not only did they compile these lively and interesting theme stories into storybooks, posters, made into cartoons, also put some of the main elements and patterns of the story into product design and development, designed to allow children to "wear stories, look at the story, listen to the story", so that these lively and interesting, inspiring stories to accompany them happy,　　Healthy growth. According to Wu Shanqiang introduced, in order to widely publicize the "click, will tell the story of the children's clothing" brand positioning, improve brand awareness and reputation, strengthen product development and design, the Green Group has done the following measures: first, to increase the concept of communication, not only in a CCTV set of children's channel and broadcast advertising films, United Children's lunar year film　　Pleasant Goat and gray wolf Tiger Tiger "in the national major cinema patches spread, but also in local television stations, networks, mobile media, outdoor billboards and other ways widely disseminated." Second, in increasing the strength of product development, rich product categories and styles at the same time, hired a famous Spanish designer to join Green design team, integrated Chinese and Western fashion environmentally friendly design concept, so that click the product more snapping to international trends.　　In addition, they also set up a "regular overseas inspection mechanism" to achieve product styles, elements, colors, fabrics and other international fashion trends, conform to market development requirements. The third is to start the Tick Tock · Dadida's exclusive "Anime Carnival"--creating clicks Dadida Cubs for the story of the protagonist's anime series story, the production of story books and anime CD-ROM, presented to the children to see, in order to meet the child's fun, enlighten the child's wisdom, accompany the childGrow together.　　Four is in the terminal establishment "will tell the story the Life Hall", not only to the serialization of products for consumers to provide one-stop, experience-type services, but also opened up a unique "story corner", so that children to "story corner" storytelling, to provide children to show their own stage, promote children's health, happy growth. In the product display area, we can see the click of the product has been a new round of leaps. Children's clothing continues the unique concept of "will tell the story of children's clothes", with his unique ideas, innovative design and the perfect fit with children's imagination shocked the industry. And after a season of upgrades, the product line is more colorful, products more beautiful natural, this season "will tell the story of children's wear" launched four more imaginative stories, and four beautiful product window is "will tell the story of children's wear" to these four stories, and the new product innocence of the style is very fit,　　Shows the magic of clicking. Wu Shanqiang that the Chinese children's wear market competition has intensified, and the domestic children's wear brands to stand out in the competition, the only choice is to take the "specialization" route. He believes that with the "click-and-wear experts" process of continuous advancement, foreign children's wear brands in China's children's clothing high-end market pattern will definitely break.　　"Will tell the story of children's Wear" will become a domestic market for children's clothing a beautiful scenery line. "In the Ancient Grimm's fairy Tale kingdom, there is a clever and happy bear, called" tick ", wherever it goes, will bring laughter and joy to the children. "Wu Shanqiang likes to use this fairy tale to explain the relationship between Greene and" Tick Tock. " Now Green also has a shop song with "Tick Tock", "put on a new dress, click the Tick, and accompany me to grow up, is to click." ”