Close the tide, the financial abnormal double click everyone happy net profit worse

For everyone who has been on the market for four years (002336.SZ), one year of flat loss has become a true portrayal of the company's track record. January 29, everyone happy to release 2014 annual Performance Notice revised notice, because the quarter of the quarterly sales revenue accelerated decline, closing losses exceeded expectations and other factors, the company expected to revise the 2014 attributable to the shareholders of the listed company's net profit loss of 600 million yuan-550 million yuan. Earlier, the company in the October 29, 2014 disclosure of the three quarterly, estimated 2014 net profit of 250 million yuan ~-20000 million. It is worth mentioning that, as a result of the company's continued decline in performance, coupled with the company has not yet been sent to the market, in the four years after the listing, the company's two-tier markets compared to the price of four years ago, has been brutally "halved." January 13, 2010, the beginning of the IPO, the company's stock issue price as high as 26.98 yuan, and as at January 29 only 10.91 yuan, compared to the IPO price plunged nearly 60%, 59.56%. In the face of the company's 2014 big losses, the company securities ministry said, "last year, the company concentrated on the closure of some long-term loss of hopeless outlets." "The person said the company is actively doing the transformation of the industry, to change the current to a single hypermarket-oriented supermarket industry, the development of Community supermarkets and the promotion line under the integration of the O2O business, while steadily promoting fresh reform, commodity restructuring and other measures to achieve 2015 of years of profitability. On the same day, the company said that in order to reduce the impact of loss-making stores on corporate performance and long-term development, the company closed 18 consecutive losses in 2014 and expected to lose hope. From the single shop situation, everyone music Chengdu Area People's South Road shop is expected to lose 33 million yuan, ranking the first place. Data show that the store opening hours for December 21, 2012, Closing time is November 26, 2014. "Closing loss depends on the specific circumstances of the store, and the location of the store, operating area, opening time and so closely related." The company closed its four-quarter focus on some of the store companies that had lost some of its long-term losses. This is also in order to lose the burden, integration of resources, reduce the loss of the company's overall operating profits of the store, the impact on the performance of the coming year is positive. "In this respect, the company securities department said. "In 2015, the company has no large-scale focus on the closure of the loss shop plan." The 21st century Economic reporter survey found that the company closed 8 stores in 2012 when it first reported losses. Not only that, the company in the internal financial self-examination process, but also found that there are "inside ghosts" suspected of embezzlement company funds. Company said the same day, the financial department in January 2015 to check the accounts, concerned about the wholly-owned subsidiary of Tianjin People's Music Commercial Co., Ltd. branch of Tianjin People's Music Commercial Co., Ltd. Qianan shopping mall, the outflow of funds there are anomalies. After verifying the existence of financial personnel to use their positions to occupy the company's property is a major suspicion, on January 21, 2015 to the Hebei province Qianan Public Security organs to report and receivedAdmissibility, the relevant persons involved in criminal detention, the current case is under investigation. The company's financial department of the initial statistics of the matter caused the loss of the company's property is about 35 million yuan, accounting for the company's 2013 annual audit of the net assets of 1.06%, of which the amount of the 2014 property losses of about 34.35 million yuan, in the Company 2014 performance Notice amended notice has included the loss; The amount of property lost in 2015 was about 650,000 yuan. Zhang Long, a securities analyst, believes that the traditional retail industry, including people's music and other supermarket industry, has a great relationship with the slowdown of domestic economy and the change of consumption behavior caused by the rise of E-commerce. The current situation is that the electricity business is vigorously eroding the traditional commercial market share. According to statistics from the China National Business Information Center, retail sales of the country's major retail companies increased by only 0.4% in 2014, at a significantly slower pace than the previous year, and slowed for the third consecutive year since 2012. By contrast, the annual nationwide online retail sales of 2.7898 trillion yuan, a significant increase in the last year nearly 50%, up to 49.7%. Among them, the quota above the unit net retail sales 440 billion yuan, the increase is up to 56.2%. "We expect 2015 online shopping will continue to be higher than the real growth rate, offline retail adjustment, online integration will deepen and accelerate." Zhang Long said. For everyone, despite the company's active pursuit of business models and changes in the mode of change and transformation, such as a large number of commodity consortia into self-employment, enhance the operating capacity of fresh goods, vigorously develop the community supermarket industry, to build line online under the matching has its own unique mode of O2O business. However, due to the transformation and transformation of the promotion and timely reflection of the effectiveness of the failure to achieve expectations, the fourth quarter of the sales of comparable stores has been accelerated decline.