Clothing Enterprise Inventory backlog serious electric business to aim at the clothing tail goods business opportunities

The T-shirt of Li Ning 199 yuan only sells 19 yuan ... In the future, the net buys a clan possibly on more and more websites buys "The cabbage price" the brand clothing. According to the reporter understands, last year clothing enterprise stock backlog is serious, the electric business but discovered one of the business opportunities, has opened http://www.aliyun.com/zixun/aggregation/35380.html "> Brand special Sale Channel." Where the brand of the customer network has just been online last month, Dangdang will also launch a brand special channel next week. There are suppliers revealed that Jingdong will also launch the brand of special selling mode, and handle network founder Wu is also vigorously promote his new project, the United States and Canada, a O2O based brand special sale.

Garment enterprises are facing the most difficult year in 10 years, to find a solution to the high inventory of the breakthrough into a difficult problem. Data show that as of April 17, textile and Apparel has announced the 2012 annual report of the listed companies have 50, the total inventory of about 57 billion yuan. Compared with 2011, inventory increased by 3.609 billion yuan, an increase of 6.76%.

"Only the success of the product will be to grasp the domestic apparel product backlog of opportunities." Dangdang CEO Guoqing said, this mode, only goods will be 10 percent sell also have money to earn. Earnings showed that, although only 692.1 million U.S. dollars in 2012 revenue in the size of the electricity business is not big, but its gross margin of 22.4%, and in the third to fourth quarter of last year to achieve profits.

In the face of last year's higher inventory of clothing companies, the electric dealers began to do their own "only product will." According to the reporter understand, every guest since April 7 and Li Ning carry out special sale, will continue to cooperate with the brand of this special selling mode. Dangdang also to the Beijing Morning News reporter revealed that the 7th this month on the line brand special sale channel "tail goods sinks." BEIJING-East also has a plan to open famous selling patterns, and has signed a contract with it, a beijing-based supplier has said.

However, just from the group buying industry away from the Wu, do not agree with their founder of the United States and Canada is only a product of the copycat. It is understood that the United States and Canada to join the O2O gene, emphasizing the user side of the famous discount, mainly with the local business cooperation (such as new Light, the world, etc.), users can line up and down a single, offline delivery, if not appropriate can also go to the line shop directly returned.

In this respect, senior Internet observer Liu Yuqing said, whether it is imitation only product will or like Wu in the O2O field to seek new entrepreneurial projects, due to the current domestic apparel inventory crisis has not been lifted, thus for the electricity dealers brought a huge business opportunity to sell inventory.