Clothing website Construction: How to highlight the clothing

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In recent years, the apparel industry e-commerce has been developed by leaps and bounds, this unusually popular development speed but let a person worrying. Why, why? Because even with huge capital, the clothing industry is still making a profit, and the losses have been soaring, and the more money is being lost. A lot of small and medium-sized clothing electric business enterprises have a serious decline in orders, inventory backlog, tight capital chain, joint and large areas of layoffs, executives leave, and so on, will be exposed to the drawbacks of the clothing business. In the face of such a garment consumer market, clothing enterprises should be how to break through the siege, out of the predicament? The information technology of Hefei will advise you.

One: Brand positioning difference

At present, the clothing category of the consumer is playing the banner of brand in the publicity, consumers of the importance of the brand is more and more valued. But it has caused a large number of apparel shopping mall multi-brand appearance, and the design style is lack of differentiation, resulting in sales performance, inventory backlog and so on. The Dream Bazaar is an obvious example. Early in the sale of women's underwear to start the Dream Bazaar, constantly involved in a variety of commodity areas (women's poetry, Men's shoes Cleffire). But this kind of brand development, still caused the dream bazaar the growth speed atrophy. According to the analysis, the Dream Bazaar many sub brands in the style localization appeared the similarity phenomenon, did not have the creativity, the innovation, causes the Dream Bazaar to be in the predicament. Therefore, Hefei, with a suggestion: Clothing shopping mall recommended Multi-Brand products best to have creativity, innovation, positioning to be accurate, or cause the whole mall on the emergence of complex categories and quantity, can only enter the dilemma.

Second: Improve the quality of products and services

High-quality products and service quality is to obtain the user Word-of-mouth effective way, the user's reputation is the best convincing proof. So a large number of clothing shopping malls have set up a comment function, so that more users to the clothing mall to generate trust. Therefore, the mall in the quality and quantity efficiency of the completion of orders, in order to obtain the user's good evaluation, is more conducive to the development of clothing mall.

Three: The innovation of the business model

Group Purchase mode: Group buying mode is a new development model in recent years, through the Internet for group buying users to provide a new online business platform. Users can achieve business tracking and feedback anytime, anywhere, and also provide after-sales service for users the best one-stop service mechanism.

Clothing customization: Clothing customization model is a new development model, it can not only stimulate the economic development of apparel industry, but also broke the simple designer clothing, users enjoy the conventional mode, but a user to choose the style, the designer to make the model, really achieve the customer first effect.

Four: All-round clothing network Marketing

Advertising: Advertising is one of the hallmarks of success. Advertising should pay attention to the launch of three points: 1 target group, 2 to do the advertising copy, 3 implementation effect monitoring. In this way, advertising can gain better brand value and attract more potential users.

Platform promotion: In the face of the clothing electric dealers appear serious lack of orders, do a good job platform to promote the focus. First of all, clothing manufacturers to determine the target user base, according to the characteristics of the enterprise itself, the final target user group is analyzed. Secondly, the platform to promote the most basic, using the platform to show the strength of the enterprise, so that users more convincing; Finally, the quality of products and services, product quality and clothing Mall service attitude is the most effective way to form user Word-of-mouth

Membership Marketing: Membership system can not only improve the user's sense of belonging, but also to narrow the distance between the clothing mall and the user. Become a clothing mall members will generally have different levels of enjoyment, such as where a customer for members will be given DM magazine, and become a member of the membership without Ghana any admission dues and annual expenses.

Experience Marketing: At present, "free trial, preferential purchase," the marketing way to attract a lot of consumers eyes, "test" mode has become a smart network to buy a new favorite. Major shopping malls in order to attract more users, enhance the consistency between users, have launched free to receive test supplies activities. For example: Every customer sincerity product uses "VANCL to try Cheerleading", free to obtain new bra.

This article by the apparel website Design Clothing website-Hefei with Rui Information Technology Co., Ltd. www.web0551.com.cn editing! Original information, reproduced please specify the source!