Cloud communication: A new mode of information dissemination

As a new mode of information communication, cloud communication has the basic characteristics of network communication, and has the characteristics of mobility, location, ubiquitous, real-time and large data.

Cloud communication is a mechanism for people to transmit and share information in cloud computing environment, and its intension can be defined from three levels. First, cloud computing can push the internet and the mobile internet into a "interconnected cloud", the nature of cloud communication is the flow of information in the "interconnected cloud"; second, the user needs only to obtain services based on their own requirements, without having to care about who provided the service, and then releasing the resources once it has been used; The content range that people transfer and share from the original "Information resource content" expands to include the hardware infrastructure, software resources and other generalized information resources. In cloud propagation mode, each person can have a computer network cascade to become a boundless machine.

Cloud Communication has revolutionary features

As a new mode of information communication, cloud communication has the basic characteristics of network communication, and has the characteristics of mobility, location, ubiquitous, real-time and large data.

Mobility and synchronization. Mobile Internet can achieve the mobile communication mechanism of "terminal mobility, personal mobility, conversation mobility, business mobility and network mobility" through mobile management, and obtain accurate position information and mobile information of relevant users. Cloud propagation mode, users of all or the main computing tasks in the "cloud" completed, will break the user to "fixed terminal" dependence, users through smart phones and netbooks and other simple terminals, can carry out information dissemination activities anywhere, can effectively improve the mobility and convenience of information dissemination activities; cloud computing mode, Users can store all or part of their personal information in the cloud, which can be accessed and delivered through the mobile terminal. Users can maintain the same data with different terminals, ensure the "synchronization" of user data, and avoid "data conflict" and "inconsistent data" brought by multiple terminal versions.

The ubiquitous and real-time nature. Cloud computing environment, the Internet, mobile Internet and IoT network interconnection, mutual integration, can form a person and people, people and things and things and the direct communication between the ubiquitous network. The dissemination of human beings in the ubiquitous network is ubiquitous in channel, subject, content and relation, and can realize the communication mechanism of "any time, any place, any service, any network, any object". That is, cloud communication is a ubiquitous information dissemination mode, users as long as the portable mobile terminals, can always express their own views, express their emotions, timely upload photos and videos everywhere, and other people live to share what they saw and heard. If the user can use the smartphone with the beat, through the "Le Yun" and other tools, for their families and friends live on the way to see. In this way, the boundary of Network Virtual Society and Real society is further blurred, people use all kinds of cloud media, can get their position information at any time, can easily from the "online" activities into the "offline" activities, to "online" and "offline" of various social exchanges and transactions to achieve seamless connection.

"Full Information" features. According to information theory, the epistemology level is the "whole information" of the external information, the intrinsic meaning and the utility value of the movement state and the change way of things, and it also involves the grammatical information, the semantic information and the pragmatic information. The grammatical information is the information that only involves the form factor, the semantic information is the information that involves the meaning factor, and the pragmatic information is the information that involves the utility factor. Semantic Web is the network that can judge according to the semantics, can understand the meaning of human language, can make the communication between people and computer become as easy as communication between people, can realize semantic search, will gradually replace the current world Wide Web. Cloud computing can provide an advanced computing platform for Semantic web, it can lay a solid foundation for the development and application of Semantic web, and it can spread the content of information from grammatical information to semantic information and pragmatic information, and realize "full information" content dissemination.

Large data characteristics. Large data refers to those sizes that have gone beyond the traditional scale and have been difficult for the general software to capture, store, manage, and analyze. Cloud propagation patterns can release the enormous potential of human production and dissemination of data. The first is the cloud propagation mode, anyone in any place, any time can produce and disseminate all kinds of information, information production and dissemination of spatial attributes and time attributes greatly expanded; second, people can use a variety of simple equipment can produce and disseminate a large amount of information, information production and dissemination of tool attributes greatly expanded Third, people's ideas, daily consumption, social interaction, psychological emotions, and even love emotions and other social behavior and psychological activities will be able to achieve digital records and storage, information production and dissemination of the depth of greatly expanded.

Cloud propagation mode will change the business form of mass media

Interpersonal communication, group communication, organization communication and Mass communication, as four basic patterns and types of human information communication, are interwoven and seamless in the cloud communication system.

There are three main trends of interpersonal communication and group communication in cloud communication mode. First, "Personal private cloud" will become the basic platform for interpersonal communication and group communication. Personal private cloud is the cloud storage space that individual users apply for in the "Public Cloud Computing Center" provided by the cloud service provider. In cloud propagation mode, users can create a "personal private cloud" that enables universally applicable document access, real-time group collaboration, and online editing and sharing of photos via web-based desktops and databases. Users can share the same document by simply delegating access to a document in their personal private cloud to their "circle of friends." Secondly, location-based information service will become the mainstream application of interpersonal communication and group communication. Communication between people and groups is usually closely related to geographical location. In the cloud communication mode, the "customer-cut" position service mode will become a new platform for interpersonal communication and group communication. At present, the United States of the Quartet Network and China's cutting passenger network, cutting group, etc., has gradually been favored by users. Finally, mobile instant communication will gradually become a common tool for interpersonal communication and group communication. "Micro-letter", "Have you" such as mobile instant messaging platform has become the mobile internet users of the mainstream social interaction platform, people have realized in the cloud anytime and anywhere interactive communication.

In the traditional Internet environment, the dissemination and sharing of information resources are mainly realized through the intricate exchange of information resources. Cloud computing will transform the organization's information-building model, dramatically reducing the duplication of government and enterprise investment in data center construction. Large enterprise organizations can independently build their own "Private cloud computing centers", where SMEs can hire platforms such as infrastructure services (IaaS), platform-as-service (PaaS) and software-as-service (SaaS) for large public cloud computing centers. "Infrastructure as a service" refers to a highly scalable and on-demand IT capability based on hardware resources such as servers and storage, the ability to deliver IT infrastructure to users in the form of services; "Platform as a service" means to provide a user with a platform deployed on a cloud infrastructure as a service; "Software as a service" Is that users can use a variety of applications that service providers run on the cloud infrastructure. According to the cloud online introduction, based on the "Software as a service" platform, enterprise users access to information services to take the lease, free of information technology input costs, can always online access the most rapid and convenient information applications. At the same time, the cloud network through the hardware facilities input, the network new technology application and the Operation dimension safeguard mechanism to provide the telecommunication level to the user the Operation dimension safeguard, guarantees the information data security.

In the cloud communication mode, the traditional media, the network media and the mobile network media are fused together, which can form a new type of mass communication system. First, the specialized media organization utilizes the media content production system in the cloud, can realize the live report anywhere and anytime, can improve the efficiency of the specialized media organization news content production. Media practitioners can access all kinds of content production systems in the cloud at any time, publish news reports or live reports on the spot. Second, the audience can accept multimedia news information anytime and anywhere. Through the smart phones, tablets, wireless broadband (Wi-Fi) terminals, Bluetooth and other technologies, can break through the restrictions of the region, to achieve access to each other information, can effectively improve the breadth and convenience of mass communication. Finally, the mass communication in the cloud is more personalized and interactive. The audience can according to their own personalized needs, the application of notebook, mobile phone and other personalized equipment, customization of various kinds of news information, can realize a regular, directional personalized communication.

Of course, the cloud communication model will also have a profound impact on the business form of the mass media. Generally speaking, the most concerned, most concerned, the most needs of the news is related to their geographical location. Under the cloud communication environment, "position News" will become a new type of journalism, which will become an important strategy for the traditional paper media to realize the whole media transformation. The so-called "location News" is a location-based news aggregation service. Location news organizing and arranging news content around geographical location can provide personalized and customized news for readers. Location news is the mainstream mode and development trend of the future of news business. First, the location of the news in accordance with the location of the label to rearrange and organize the entire content of the newspaper, the entire news content stored in the "cloud", that is, "geographical location" (place name, place) as the basic method of dividing the category of news reporting, breaking the past with the "theme" Science and education, etc.) as the classification of news coverage and layout of the method. Second, the location of the news according to the location of the user's mobile phone or the location of the user's life to the user needs personalized information content pushed to the "mobile terminal", that is, depending on the location of each user's life, the system for each reader to generate a "personalized newspaper", also corresponds to the different needs of each reader to do a " Custom newspaper. " Third, location news can be charged according to the number of news articles pushed: Only news that is closely related to the user's life and location is pushed.