Cloud computing and big data bring new opportunities to China's film industry

China http://www.aliyun.com/zixun/aggregation/14296.html "> Film industry has entered the digital era from production to broadcast. Many film experts and scholars believe that the new media technology, such as cloud computing and large data, will bring new opportunities to the Chinese film industry.

Kangjianmin, vice president of the 23rd annual China Golden Rooster Flower Festival, said that Chinese films have now entered the digital age after completing two great transformations, from silent films to sound films and color films instead of Black-and.

"Chinese movies are more and more beautiful and fun, in addition to a good script and lifelike performance of actors, but also the new technology for the rich film." In particular, the use of a large number of computer stunts produced 3D movies, and so deeply loved by the vast number of fans. "Kangjianmin said.

A number of experts in the "China Film Science and Technology Forum" held here, the new media technology in recent years, rapid development, unprecedented impact on the development of film, film production technology, the way of transmission will be changed.

DA, director of the high-tech research Department of the China Film Science and Technology Institute, said that in the era of cloud computing, film visual effects and other production division will present a professional trend, "large" production more and more rely on Cross-border, cross-enterprise joint production. "For example, a visual effects epic film is usually made by a number of professional post-production companies or special effects studios that are distributed around the world to ensure superior audio-visual quality and quality of the user experience." ”

The film "Big Data" can be used to analyze and forecast the box office, excavate the audience behavior, standardize the film market, provide decision-making reference, service technology supervision and establish the early warning and forecasting mechanism, which is important to the Chinese film industry in the critical period of transformation and escalation.

The phenomenon of "pluralism" in the emergence of new media technology also deserves attention. Feng Xin, director of the drama film and television literature at Lanzhou University, says that advertising, publicity, public goods, education, and academia can all take film as the carrier. "Not only the common people can use the" fool "procedure, complete the image of self-expression, enterprises can also be old-fashioned product ads to show the gorgeous film narrative. ”