Cloud computing floor Shaanxi animation industry platform to lead the 3D era of Shaanxi animation

September 21 Morning, the Shaanxi animation industry Platform Management Center and the Pacific Telecom jointly sponsored by the China IDC Ring, "2011 Shaanxi Animation industry Platform Cloud application and Innovation Seminar" in Shaanxi animation industry Platform 5 Floor Conference Center Grand. Shaanxi Provincial Development and Reform Commission, Shaanxi Provincial Science and technology department, Shaanxi province Industry and Information Technology Office, Shaanxi Provincial Business department, Shaanxi provincial Culture Hall, Xi ' an City science and Technology Bureau, Xi ' an municipal development and Reform Commission, Xi ' an municipal work letter Bureau, Xi ' an Ministry of Commerce, Xi ' an cultural broadcasting Bureau and other relevant departments, leading experts and scholars, as well as

With the development of computer technology and multimedia technology, film and animation industry more and more pursuit of special effects of the proportion of the screen effect more and more delicate, shocking. The "Transformers 3", which was recently released, broke 1 billion dollars at the box office, thanks to its awesome visual effects plus lifelike 3D effects. These images, combined with imaginative and artistic creations, are actually made "rendered" by computer. Exquisite rendering effect requires high-end animation production hardware equipment to complete, and these devices are expensive. For most of the animation enterprises in China, the purchase of these equipment not only requires a considerable investment, but also the existence of fast depreciation, not easy to expand, resources idle and so on, the intangible increase in animation business operating costs, become a constraint on the development of animation enterprises bottlenecks.

In order to help the animation enterprise to solve this development bottleneck, Shaanxi Animation industry platform and the Pacific Telecom cooperation jointly held this "2011 Shaanxi Animation industry Platform Cloud application and Innovation Seminar". At the meeting, the participants around the development trend of cloud computing, rendering farms, software and other issues, for how to jointly promote the application of cloud rendering and innovation has been heated discussions and exchanges.

During the meeting, Mr. Li Wentao, general manager of the Pacific Telecom Cloud Computing Division, introduced the cloud-resilient platform and cloud-rendering solutions in detail. The so-called "cloud computing" is simply a number of computer parallel processing, the calculation is huge and very fast. This supercomputing system and animation can be combined to complete some of the difficult film and television production, at the same time can greatly shorten the animation film production time later. Operation, animation enterprise users can adjust and configure the required rendering resources according to the size of the rendering task by the online operation platform; During the rendering process, the task can be paused, resumed, discarded, and so on at any time; After rendering is complete, you can see the thumbnail immediately and support the automatic download of rendering results. The time and expense of the rendering resources are automatically calculated by the system, and the on-line payment is completed on the system, and the whole process realizes self-service operation completely. Li Wentao stressed that the use of Pacific Telecom rendering cloud, animation enterprises can basically farewell to the traditional with materials stationed in the public service platform for weeks or months, not conducive to technical team and creative team communication and so on.

Seminar organizer of Shaanxi animation industry Platform Management Center deputy Director Sun Zhihong said, Shaanxi animation industry platform as a comprehensive reform of the service industry in Xian City, one of the six innovative areas of the animation industry gathering area, after three years of development, the Park Enterprise project has basically covered frame, two-dimensional, three-dimensional film animation production, 3D technology Development and application, game development, multimedia display, animation education, training, animation exhibition planning, based on 3G value-added services operations, such as diversified industrial content, industrial agglomeration is basically formed. With the development of the pace of acceleration, the platform for the animation industry information, new technology innovation and application more and more attention. The cooperation with the Pacific Telecom, is to use the Pacific Telecom cloud platform to build the animation cloud, not only to end the traditional artificial rendering platform for the management and operation of the original operation of the era, improve work efficiency, save animation Enterprises in the hardware resources of large-scale investment. At the same time to achieve the park within the resources of the reasonable adjustment, flexible distribution, to help the animation enterprise to solve the high hardware input, low efficiency, film post-production short time, such as rendering problems, so that animation enterprises can focus on their own production business, improve the production level of late film and television.

The symposium will further promote the construction of Shaanxi animation industry platform Informatization, at the same time to explore the application of cloud computing, accelerate cloud computing application of various market segments, driving cloud computing industry innovation and Development has a very important role.

(Responsible editor: Lu Guang)