"Cloud computing" has been registered for use in milk-sucking and contraceptive devices

"Cloud computing" three words have been registered trademarks of 6 companies, the industry revealed that a rare Chongqing enterprise registration and cloud-related trademarks





today is the World Intellectual property Day, the reporter yesterday from Run Intellectual Property Service center learned that has a huge market potential "cloud computing" three words, unexpectedly has been 6 companies registered.





many companies to "cloud computing"





, director of China-run Intellectual Property Service center Chen Xiaoqu said, according to the National Trademark Office News, "cloud computing" three words has been registered 6 enterprises, a total of 13 applications for trademark. Back in August 2008 and September, an information security technology company in Beijing and a business company in Guang ' An, Sichuan province, registered "cloud computing". Since then, Liaoning, Hubei and other companies registered a "cloud computing" as a trademark. Most amusing of all, a medical technology company in Guangdong last year applied for the "cloud computing" trademark, used for milk-sucking and non-chemical contraceptive devices.





In addition, some of the trademarks related to cloud computing have been registered, such as "cloud computing" by Liaoning billion industrial installation company application.





These people value the huge market potential of cloud computing. The latest "China Cloud computing Industry Development White Paper" shows that 35, China's cloud computing industry chain scale can reach 750 billion to 1 trillion yuan. It is understood that in Chongqing alone, the 5-year cloud computing output can reach a scale of 150 billion yuan.





Chongqing "Cloud computing" protection is weaker





look back to Chongqing, although the cloud computing development in the country more prominent, but in the cloud computing trademark protection, but appears to be relatively weak. At present, through the internal query channels found that a rare Chongqing enterprises registered with the cloud-related trademarks. Chen Xiaoqu said that, for example, the Cloud Fair held in March this year, the "Cloud fair" three words did not apply for a trademark. Chongqing County, the implementation of the Cloud Valley plan, but "Cloud Valley" This trademark in the IT category, has been a company in Beijing a comprehensive application for registration. If the county uses it commercially, it may mean infringement.





Chen Xiaoqu suggested that in the operation, Chongqing should be shot in two ways. First, the Government or relevant associations to the industry's logo, slogans and plans to carry out trademark protection, the government for the cloud computing industry trademark application, to encourage and support. On the other hand, enterprises in the upstream and downstream of the industrial chain should pay attention to brand protection, in the development of time, to apply for trademarks in advance.





Safeguard intellectual property rights





2011 3 Cases of Intellectual property protection >





when cloud computing is no longer a cloud, but an industrial chain that creates wealth, naturally, we have to join hands to protect it, first of all, from the beginning of the logo.





"Have hair" and "have Friends"





case: A friend of the company for many years engaged in "have friends" bubble chicken claw production and sales, "have friends" become Zhongqing famous trademarks. 2010, Chongqing, Shenzhen, Kunming and other supermarkets appear in Chongqing incense Chuan Company production of "have hair" bubble chicken claws and other products. It is reported that Rollan has been a friend of workers, after the establishment of incense company, registered "have hair" trademark, approved the use of pork in food, meat, ham, sausage, salted duck and so on.





Trial: Incense Company production of bubble chicken claw, pickled pepper chicken wings raw materials are chickens claw, chicken wings, should be classified as "dead poultry", rather than "meat", so the company's products more than "have issued" trademark approved the use of the scope. At the same time, "friends" and "hair" similar style, belong to similar trademarks. To determine the infringement of incense company, compensation for economic losses and reasonable expenditure of 500,000 yuan.





Analysis >





Tort enterprises have less confidence in their own brands





last year, 1438 new cases of intellectual property in the city's courts, a 79.75% increase from last year





closed the rate from 90.37% in 2010 to 86.79%
in 2011.



The rate of withdrawal of
cases rose from 50.47% in 2010 to 67.6%
in 2011.




case: Sichuan Pro Qiong Wine Group Holding "Red Hijab" text and graphic combination of trademarks. April 2009, du Kang liquor company to "White water kang du red Hijab series wedding", such as the title, on its website on its production of "White water kang du red Hijab Wine" publicity. Pro Qiong Company will Shaanxi White Water du Kang, the country's total distribution Shaanxi yellow Vest Company, Chongqing distributor Hua Bo media company to sue the court.





trial: The plaintiff's registered trademark is a combination of trademarks, "Red Hijab" is a text trademark. "Red Hijab" is a general term for wedding celebrations, not coined words, as trademarks of its inherent significance is not strong, Pro Qiong company also failed to submit its continued use of the trademark evidence.





on the contrary, "white water kang du red Hijab Wine" name by Du Kang Company continued use, has the market popularity, the verdict dismissed the plaintiff appeal.





according to the introduction, infringement of intellectual property cases generally divided into three categories: infringement of registered trademarks, infringement of patents, copyrights, infringement of trade secrets.





prosecutors analysis that in such cases, many of the infringement enterprises are lack of confidence in their own brands. The first branch of the municipal Public Prosecutor's Office two the Director of Public Prosecutions Lan Lin that the resolution of confidence is the key to prevent such cases. Now the situation is that people lack confidence in domestic products, small enterprises lack of confidence in their own brands. Because there is no determination to build their own brands, some enterprises are keen on joint ventures, some enterprises to engage in low-cost foundry, and some even desperate, ultimately bear the adverse consequences of counterfeiting. Enterprises should actively promote, promote and operate their own brands, so that not only conducive to the development of enterprises themselves, but also more effectively with the fight against infringement of intellectual property rights, to protect the real interests of enterprises.





prosecutors have three recommendations to combat IPR violations:





1. Dig the source and never relent on the boss behind the scenes.





2. Encourage enterprises to build their own brands.





3. Strengthen the construction of commercial integrity.





"Facebook" infringement case





case: The plaintiff Zhao Lin is the book "Chinese Opera Mask" copyright owner, the album of 568 Beijing opera masks, 21 paintings of Peking Opera is the plaintiff independent creation, and enjoy a very high authority. U.S. food companies and Carrefour unlicensed, in the production and sales of the "freezing point" mineral water packaging, unauthorized use of the album in the 12 volumes of Facebook and the book in the preface of the text part. Zhao Lin requested a court decree to cease infringement immediately.





trial: The plaintiff is entitled to copyright in accordance with the book. By contrast, the album Facebook Mineral water Masks in the local color, line thickness There are subtle differences, this difference does not constitute the main ingredient of Facebook originality, so the products involved in Facebook and the original identity, constitute infringement. The court ruled that the United States and many companies in the newspaper apology and compensation for the loss of 35,000 yuan. This edition/Chongqing Morning News reporter Chen Songpo seal jing

(Responsible editor: The good of the Legacy)