Cloud computing ignites mobile internet Yeepay payment do personalized payment marketing

Newspaper reporter Xia

At just the end of the 2012-year Internet conference, as long as you have a smartphone, you can participate in the major Internet companies award-winning activities, the mobile internet era has arrived. The online payment business, which is closely related to people's lives, is growing as well as the industry, while paying companies with central-bank credentials are gearing up to seek innovative development in the payment sector.

Yeepay paid CEO Tang in the "Securities daily" reporter interviewed, said that innovation is to pay the life of the enterprise, Yeepay pay in doing a good job in the industry, but also in constant innovation.

Increase financial Business

In fact, after the central bank issued a licence, by policy restrictions, the third party to pay the enterprise jumped into the business of receipts and other broader market stage, since then participate in the past only a small number of players in the financial games. If the living class payment is hundreds of millions of market, the business class payment is trillions of market, then the financial class payment is the number 10 trillion market.

It is understood that, as one of the first to obtain the central bank issued a licence to pay the company, Yeepay pay annual performance is also steadily developing. The current annual revenue is about 1 billion yuan, of which 80% comes from online payments and the remaining 20% from marketing and credit operations. "Yeepay payment has been paid to the SFC's fund sales and settlement permits, financial services will be the company's future development of one of the key points." "Tang said.

In fact, Yeepay payment has launched the "easy to buy" platform to carry out the fund payment business, silver China Fund (blog, Weibo) and so on in April through the Platform Sales Fund. In addition, Yeepay payment in the industry to pay the same time, for the enterprise to provide small credit, to solve the short-term financial problems of some enterprises.

"Trading is important for money and credit. Aviation industry peak season, agents can not turn, to sell the ticket downstream, funds collected, the middle of the chain has three days and five days limbo, then we give agents three days five days small credit, the industry combined more closely. Tang to reporters.

Payment can also be personalized marketing

For the traditional industry, advertising is their essential marketing tools, and into the internet era, the same need for marketing. However, payment can also be personalized marketing.

"We did a typical cross-selling in 2008, and next year the payment from behind the scenes will go to the front desk and apply the personalized payment marketing to each payment link." Tang said that the combination of payment and marketing, mobile payments can also do personalized marketing.

Tang that payment is a key part of a transaction. Mobile internet can get through online, offline market, expand market scope. And the combination of mobile payment and personalized marketing has become a powerful means to expand the market. The payment link can become a targeted marketing tool, which is the best combination of nature. And the personalized features of mobile internet make mobile payment become the best link of personalized marketing.

However, for the current domestic mobile payment status, Tang said, mobile payment at the beginning, mobile internet has begun, such as Android phones, Apple smartphones, the open Android platform to activate the mobile internet. If it is the year of mobile payments, it will take two or three years to really do it.

(Xia)